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Best Practice: CTA Implementation on the USTA.com Network

Best Practice: CTA Implementation on the USTA.com Network

Definition and Example:
Creating a pathway for Community Tennis Associations (CTAs) to join the USTA.com network, with web site support and training provided by the USTA Advanced Media Group.

Significance:
Supports grassroots efforts to grow the game, allows CTAs to more effectively communicate with members, offers enhanced ability to promote local events and creates a unified Internet presence for the USTA.

Benefits:
Increased membership, better communication of USTA programs and goals, reinforces CTA affiliation with USTA, and vice versa, and adds overall strength and breadth to the USTA.com network as a source of local tennis news and information.

Procedure:

  1. Established CTA decides to join USTA.com network to promote their group via the Internet.
  2. Name a Webmaster who will assume responsibility for maintaining the web site.
  3. CTA contacts their Section Marketing/Communications staff to express desire for their group to have a web site on the USTA.com network.
  4. Section staff prioritizes requests from CTAs and forwards to USTA Advanced Media Group (Brian Beglane) those CTAs with Webmasters willing and able to assume responsibility for maintaining a web site.
  5. USTA Advanced Media Group contacts CTA to get input on features they'd like to have on their site (i.e. order of left-hand navigation buttons, any special programs the CTA would like highlighted on the site).
  6. USTA Advanced Media Group schedules the building of the CTA site, taking into consideration the recommendations from the CTA.
  7. CTA is informed by USTA Advanced Media Group when site is built.
  8. USTA Advanced Media Group contacts CTA to schedule phone training and to forward printed guidelines for uploading content to the site.
  9. Training is complete and web site goes "live".
  10. Day to day management of sites provided by CTA Webmasters. Resources and ongoing support provided by the USTA Advanced Media Group.

People Involved:
CTAs, volunteers, USTA Advanced Media Team, all players with Internet access.

Timing:
Ongoing, growth dependent upon budget and human resources.

Cost:
Web site design, hosting, training, content management system and help desk represent a free service provided to CTAs by the USTA Advanced Media Group.

Contacts:
USTA Advanced Media Group, Brian Beglane, Manager, Community Publishing.

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