Best Practice: CTA Implementation on the USTA.com Network
Definition and Example:
Creating a pathway for Community Tennis Associations (CTAs) to join the USTA.com network, with web site support and training provided by the USTA Advanced Media Group.
Significance:
Supports grassroots efforts to grow the game, allows CTAs to more effectively communicate with members, offers enhanced ability to promote local events and creates a unified Internet presence for the USTA.
Benefits:
Increased membership, better communication of USTA programs and goals, reinforces CTA affiliation with USTA, and vice versa, and adds overall strength and breadth to the USTA.com network as a source of local tennis news and information.
Procedure:
- Established CTA decides to join USTA.com network to promote their group via the Internet.
- Name a Webmaster who will assume responsibility for maintaining the web site.
- CTA contacts their Section Marketing/Communications staff to express desire for their group to have a web site on the USTA.com network.
- Section staff prioritizes requests from CTAs and forwards to USTA Advanced Media Group (Brian Beglane) those CTAs with Webmasters willing and able to assume responsibility for maintaining a web site.
- USTA Advanced Media Group contacts CTA to get input on features they'd like to have on their site (i.e. order of left-hand navigation buttons, any special programs the CTA would like highlighted on the site).
- USTA Advanced Media Group schedules the building of the CTA site, taking into consideration the recommendations from the CTA.
- CTA is informed by USTA Advanced Media Group when site is built.
- USTA Advanced Media Group contacts CTA to schedule phone training and to forward printed guidelines for uploading content to the site.
- Training is complete and web site goes "live".
- Day to day management of sites provided by CTA Webmasters. Resources and ongoing support provided by the USTA Advanced Media Group.
People Involved:
CTAs, volunteers, USTA Advanced Media Team, all players with Internet access.
Timing:
Ongoing, growth dependent upon budget and human resources.
Cost:
Web site design, hosting, training, content management system and help desk represent a free service provided to CTAs by the USTA Advanced Media Group.
Contacts:
USTA Advanced Media Group, Brian Beglane, Manager, Community Publishing.
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