Advocacy in the USTA context involves taking our passion for, and knowledge of, tennis and connecting it to the needs of communities, schools, colleges and local governments. Advocacy is the ability to demonstrate to decision makers how our array of programs can benefit their community.
The USTA has committed itself to becoming an advocacy organization. This means it has invested time, money and talent into the notion that the growth and health of tennis requires coordinated and persistent engagement with public and private sector decision makers. This engagement is needed to harness the public support and resources needed to expand the availability and quality of tennis facilities and programming in communities just like yours.
The USTA's advocacy agenda is motivated by the conviction that the sport of tennis can be an important part of improving communities, schools and the quality of life for all. As a fan, player or supporter of the game of tennis, you know how tennis can make a difference, but our charge as advocates is to convince decision makers in the public, private and non-profit sectors of this in order to gain their support. Across the country, there are millions of players and thousands of tennis organizations that are passionate about tennis. You are our most underused resource but our most valuable asset.