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Harlan Stone was named the USTA's Chief Marketing Officer, Pro Tennis.
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The USTA has named Harlan Stone as its new Chief Marketing Officer for Professional Tennis. In this role, Stone will be responsible for all advertising, marketing, promotional programs and campaigns for the US Open, The Olympus US Open Series, the USTA Pro Circuit and all USA Team events including Davis and Fed Cups. Stone also will be responsible for entertainment programming at the US Open and other select USTA pro tennis events. Stone will report to USTA Executive Director Gordon Smith.
“Harlan is a well-respected sports industry veteran who knows the USTA and knows tennis,” said Smith. “He will hit the ground running as he leads our overall marketing efforts for all things pro tennis at the USTA.”
Stone’s long career in the sports marketing industry, began in the early 1980’s when he launched his own agency which promoted a number of successful “Legends” tennis events in the Northeast. After working for the NY Times Magazine Group as the head of Golf Digest/Tennis Sports, Stone was a partner at Advantage International (later re-named Octagon where he served as President) from 1987-2000, In 2000 he was named CEO of Momentum Worldwide (the promotional arm of McCann Erickson) and remained in that position until becoming a partner at Velocity Sports and Entertainment from 2002-2007. In those posts, Harlan worked as a marketing consultant for many leading sponsors and properties including IBM, BMW, Visa, AT & T, the NFL, Olympic Organizing Committees and many others.
Most recently, Stone has been working as President, Major League Gaming Properties. In this role, he was in charge of all business affairs including revenue and marketing for the new digital sports league. His responsibilities included sponsorship, strategic alliances, and athlete revenue. He will serve on the Board of Directors for Major League Gaming after his departure.
Stone, 51, is a resident of Darien, where he lives with his wife and three children. He is a graduate of the University of Virginia where he captained the varsity tennis team.