Television Ratings, Website Visits up Significantly
The 2006 US Open set several records in attendance and website traffic and generated significant television ratings:
- Ticket sales for the US Open reached an all-time high, prior to providing for ticket exchanges due to cancelled sessions. Net attendance, after taking into account ongoing ticket exchanges, is expected to be approximately 640,000; the second-highest in US Open history (second to last year’s record of 659,538).
The daily total attendance record was set on Monday, September 4, topping 60,000 for the first time in the history of the event (60,506).
- The all-time night session attendance of 23,736 was set on Opening Night.
- For the first time, all Night Sessions were sold out, or were at 99% of capacity.
- Traffic on USOpen.org, the official tournament website, attracted 26.0 million visits, an all-time record and an increase of 24% over the 2005 record.
- Unique visitors increased by 43% to reach 6.5 million in 2006.
- The first-ever live webcast, on Monday, September 4, was streamed 261,000 times.
- The national overnight rating for the Men’s Final on CBS Sports was 4.1, the second best rating for the Men’s Final since 2002 when Sampras defeated Agassi.
- The Women’s Final rating of 3.2 was a 3% increase over 2005 and a 28% increase over 2004.
- The Agassi-Baghdatis match on Thursday night equaled USA Network’s highest rating in four years.
- USA Network earned its best Opening Night rating in its 23 years of US Open coverage.
- One million more people played tennis in 2005 vs. 2004, and, according to the 2006 SGMA Superstudy, tennis is the only traditional sport to have seen participation growth since 2000.
- For 2006, tennis racquet sales and ball sales are up 5% and 10% respectively. Youth tennis racquet sales are up 40%.