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Innovation: Business Partnering for a Free Lesson Blitz

Rationale: Free is everybody’s favorite word. When you partner with a local business, their customers get free lessons, they get free publicity, and your facility gets free leads.  Here is how it works.

  1. Choose a visible, local business with high traffic.
  2. Offer free lessons to the business’ customers. (A fun, interactive tennis carnival can be substituted for lessons. Use your imagination and creativity.)
  3. The business gets recognition and goodwill for promoting the lessons. 
  4. Your facility prints flyers for the business to distribute to its customers. The cost of printing will likely be less than $200.
  5. Your facility gets potential new players and tremendous publicity and exposure for minimal cost.
  6. After the free lesson, you can integrate these players into your follow-up programs.

Proven where: Rochester, Minn.

Quote from the innovator: “We partnered with our local McDonalds restaurants. They placed a one-half page flyer on every tray or stuffed one in every bag for two weeks. Each flyer promoted free lessons at our club. When presented with the promotional idea, the McDonalds owner said, ‘You are the first business to ever offer me something instead of asking for something.’ He jumped at the opportunity. Well over 100 people participated in the free lessons, and 15 percent converted to follow-up programs.”
-- Greg Lappin, General Manager, Rochester Athletic Club, Rochester, MN

For more information: Greg Lappin, glappin@rochesterathleticclub.com 507-287-9305

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