Rationale: You can create excitement for and interest in tennis in other athletic venues.
- There is a 'captive' athletic-minded audience.
- It encourages people to try hitting a tennis ball.
- Participants and audience enjoyed watching 'tennis' in a fun non-tennis atmosphere.
- It generates interest in learning more about the game.
- Money can be raised to further develop tennis programming.
Proven where: Brandon, SD -- a fervent basketball town. During halftime of the high school basketball championship game, several high-profile teachers and community members were chosen from the audience. With 30 seconds placed on the time clock, each participant attempted to hit fed balls through the basketball hoop. Also, before and after the game, a Wii tennis game (which was being raffled off) was on display in the hallway for attendees to try.
Quote from the Innovator: "Brandon is a big basketball town, but tennis is a growing sport around here. The crowd loved watching this event and playing with the Wii. It got people thinking about trying tennis for real."
For more information: Becky Blue, email@example.com
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