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NEWS

The 13th annual Arthur Ashe Kids’ Day presented by Hess

May 25, 2008 01:18 PM
2007 U.S. Davis Cup champion Andy Roddick to appear.
2008 French Open winner Ana Ivanovic to appear.

Rising star singer/songwriters Demi Lovato, Colby O’Donis and Menudo will team with tennis superstars Roger Federer, Andy Roddick, Ana Ivanovic, Novak Djokovic and more for the 13th annual Arthur Ashe Kids’ Day presented by Hess. The popular full-day tennis and music festival for children and families – including interactive games, musical entertainment, and tennis clinics – will be hosted by MTV’s Susie Castillo and Nickelodeon’s Quddus.

The festivities are set for Saturday, August 23 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y., from 9:30 a.m. - 4 p.m. The full-day tennis and music festival kicks off the 2008 US Open, which runs from August 25 - September 7.

From 9:30 a.m. - 1 p.m. kids and families can experience an exciting schedule of interactive tennis games, music and attractions taking place throughout the grounds of the USTA Billie Jean King National Tennis Center. Then from 2 p.m. - 4 p.m., a live tennis and music stadium show will be hosted by Susie Castillo and Quddus with performances by Demi Lovato, Colby O’Donis, Menudo and more.

For the stadium show, tickets are on sale now through Ticketmaster (1-866-OPEN-TIX), usopen.org and at the USTA Billie Jean King National Tennis Center box office. American Express is the official card of Arthur Ashe Kids’ Day. General admission promenade tickets cost $10 and loge tickets are $20. Activities for the Grounds Festival begin at 9:30 a.m. and run until 1 p.m. The Arthur Ashe Kids' Day stadium show starts at 2 p.m. and will be broadcast nationally by CBS on Sunday, August 24, from 12 p.m. – 1:30 p.m. Kids 12-and-under with stadium show tickets will receive a free Arthur Ashe Kids’ Day hat from the USTA and Hess on a first-come, first-served basis. In the event inclement weather, ticket holders can log on to usopen.org for the most up to date information.

"Arthur Ashe Kids' Day presented by Hess kicks-off the US Open each year bringing together the hottest young musical acts and tennis' brightest stars," said Pierce O'Neil, Chief Business Officer, USTA. "It's a fun-filled day for the entire family while also honoring the legacy of Arthur Ashe, a true humanitarian and one of our sport's great ambassadors."

Tennis pros and special musical guests Menudo, Long Island natives Push Play and Brooklyn’s The Soul Tigers Marching Band will headline the grounds festivities, from 9:30 a.m. - 1 p.m. All the hot music on the Hess “Get Pumped Up” Stage will be hosted by popular radio personality Shelley Wade from Z100.

Over the years, Arthur Ashe Kids’ Day has featured many of music’s biggest acts including Jonas Brothers, Rihanna, Jessica Simpson, Britney Spears, Backstreet Boys, Ne-Yo, Cheyenne, The Cheetah Girls, Mario, 98 Degrees, Jesse McCartney, Bow Wow and Vanessa Carlton.

Demi Lovato - 15-year-old Demi Lovato stars as Mitchie Torres in the Disney Channel Original Movie "Camp Rock." Lovato plays an immensely talented yet insecure singer who must learn to step into the spotlight and overcome her fears. Lovato is known for her role as Angela on "Barney and Friends," a role she played for two years alongside her best friend, Selena Gomez (of Disney Channel's "Wizards of Waverly Place"). Her television credits also include a starring role as Charlotte in the Disney Channel short-form series "As The Bell Rings," where she also showcased her singing talents, a lead role on Nickelodeon's "Just Jordan" and a guest appearance on 20th Century Fox's "Prison Break." She was also featured in national television commercials for Hasbro, the Fort Worth Zoo and DirecTV.

Colby O’Donis - A young, handsome singer, songwriter, musician, producer, dancer and all-around entertainer – perhaps a child prodigy who didn’t get his break into the big league until now. At the age of 19 and signed to Akon’s KonLive label, Colby is generating a great deal of excitement with club DJs, on the radio and internet with his first single, “What You Got” featuring Akon, taken from his debut titled, Colby O.

Menudo - Coming out of Puerto Rico in the 1970s, MENUDO was the first, and the greatest, of a wave of talented singing and dancing groups that's still relevant 30 years later. The legendary group has sold over 40 million records worldwide, broke numerous attendance records including: 13 consecutive sellout performances at Radio City Music Hall, 200,000 fans at a soccer stadium in Rio de Janeiro, over 500,000 fans at a Mexico City concert and launching the career of international superstar Ricky Martin.
Now – two generations later – a new, updated version of MENUDO is back, with a contemporary sound and look, and the same universal appeal. The five new members Carlos Olivero (18 years old, Mexican/Puerto Rican, Chicago, IL); Chris Moy (15 years old, Puerto Rican/Venezuelan/Chinese, Bronx / Dutchess County, NY); Emmanuel Vélez Pagán (16 years old, Puerto Rican, Trujillo Alto, PR); José Bordonada Collazo (15 years old, Puerto Rican, Manati, Puerto Rico) and Monti Montañez (18 years old, Puerto Rican, Caguas, Puerto Rico / Now Laredo, TX) are young, polished, highly professional singing-and-dancing boy group. They will release a preview of new music on their More Than Words EP that will be released on December 18 in Target stores around the country with their full length album to follow in Spring of 2008, both via Epic Records.

The interactive activities, offering children of all ages a chance to hit with top tennis pros and win prizes, include:
• Hess Get Pumped Up Festival Stage featuring Push Play and Menudo and hosted by Z100's Shelley Wade.
• The Hess Express Obstacle Course – Kids test agility, balance, running and tennis skills.
• Valspar Paint Performance Challenge – Tennis target practice. One lucky adult gets a chance to qualify to play alongside the stars in the stadium show. After completion of adult competition, target practice is open to all kids.
• Olympus Capture It All – Kids can participate at various stations to volley against each other and pros.
• Nike – Tennis and skill activities on two tennis courts featuring Nike sponsored athletes.
• IBM SpeedZone – Two radar guns on court test the speed of kids' serves.
• "CBS 2's Eye on the Prize" – Kids can show off their athletic skills and win cool prizes. Hosted by CBS 2 Sports Anchor Ducis Rodgers.
• Nickelodeon's Dora and Diego – Appearing live.
• QuickStart Tennis – New youth program from USTA.
• USTA Adaptive Tennis – Demonstrations and clinics conducted for children with disabilities.
• PTR Speed Tennis – PTR certified tennis professionals will have mini-courts set up where children can hit with teaching professionals at full speed with complete strokes.
• USRSA Pro Racquet Round Up – Kids get a chance to see what it feels like to hit with a top touring pro's personal racquet, such as Venus and Serena Williams.
• USPTA Little Tennis – USPTA certified teaching professionals host a court consisting of 30 colorful hitting stations.
• USTA "Beat the Pro" – Opportunity for children to play against some of the top professionals from across the world and get a few tips as well.
• Also – Player Practices, Meet the Polo Bears, Player Autographs, Face-Painting, Hair Braiding, Juggling & Plate Spinning, USDA Power Panther & Nutrition Tips, Stilt-Walkers and more.
Presented by Hess and produced by the USTA, Arthur Ashe Kids’ Day honors tennis legend Arthur Ashe and continues his mission of using tennis as a means to instill in kids the values of humanitarianism, leadership and academic excellence. A portion of the proceeds from Arthur Ashe Kids' Day benefits the USTA NJTL (National Junior Tennis League). Arthur Ashe, along with Charlie Pasarell, and Sheridan Snyder founded the NJTL in 1969. Ashe envisioned NJTL "as a way to gain and hold the attention of young people in the inner cities and their poor environments so that we can teach them about matters more important than tennis." Since then, NJTL has grown to over 500 chapters serving over 200,000 youth each year, making it one of the USTA's largest community-based offerings.

 

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