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Best Practice: 2003 Adult Community Programs in Laredo

Best Practice: 2003 Adult Community Programs

Definition and Example:
Laredo Country Club actively recruited members of student councils throughout the community to promote their beginner tennis program to peers, neighbors, friends and family and rewarded those who recruited the most participants with cash prizes that were paid for by sponsorship revenue.
Each participant received a free, new Head racquet and T-shirt, also provided through new sponsor dollars.  The one weekend, introductory tennis program was offered free of charge and through this innovative recruiting plan. Over 400 participants attended.

Each participant received a free, Head racquet and a t-shirt with sponsors of the event.  Sponsors and supporters included the USTA Texas Section, a local TV station, 2 radio stations, local banks, an attorney, the city of Laredo, Coca-Cola and various other local businesses.

Target Audience:
The Laredo Community. This program was open to youth and adults.
In addition to utilizing the school councils as described above, television and radio sponsors provided pass and ad spots, the local newspaper printed an article with a photo and Mike Welnetz, head pro at Laredo Country Club, convinced the school district to distribute promotional flyers throughout the elementary and middle schools. 
They utilized 9 courts at the high school for the 450 participants the 1st evening of the event and 9 courts at the park tennis facility the 2nd evening.

The one downfall to this program, was that there is not adequate, qualified tennis professionals to lead a follow-up program.
Mike Welnetz
Laredo Country Club 

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