Reaching out for more diverse volunteers in your program means thinking differently about how you recruit. Try some of the following ideas:
* Team recruit with current volunteers of diverse backgrounds.
* Recruit at neighborhood agencies and community centers in diverse areas.
* Partner with multicultural-based tennis associations (North American Indian Tennis Association, American Tennis Association).
* Advertise in ethnic publications.
* Make sure your program materials are available in other languages besides English.
* Examine the photos of people in your ads—do they reflect the diversity you seek?
* Connect with religious centers—they are important in many multicultural communities.
* Share your program information with ESL classes at local schools.
* Place ads on Spanish-language radio stations.
* Be aware of important religious/cultural holidays when scheduling volunteer orientation or other meetings.
* Express your interest in diverse volunteers in your ads, such as this example: “To expand our support throughout the Thunder Bay area, we are especially interested in recruiting aboriginal people, individuals with knowledge and experience of different cultures and languages, different abilities, and those from rural communities.”
* Develop a statement of your organization’s commitment to multiculturalism.
* Create an inclusion committee to assess your organization’s commitment to diversity in all aspects.