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Welcome to the Resources page for The Big Serve. Here you will find a database of documents, reports and links providing helpful information for your advocacy project. Choose one of the options listed below to search directly within that section of the page:
2013 USTA Advocacy Days
Below are the resources used during the USTA’s inaugural Advocacy Days in Washington, D.C., from May 9-11, 2012. More than 100 members of the USTA Family, including members of the USTA and USTA Serves boards, the Advocacy and Public Affairs Committee, the Tennis and Higher Education Task Force and our NJTL network participated for the purpose of educating public decision-makers at the federal level about the work we do and the impact we are making in communities across the country. Read more about the first-ever USTA Advocacy Days
  •  USTA Advocacy Days (video)
  •  USTA Impact Maps
Tennis Facility Marketing Plan (Sample by Formula Marketing)


•  Florence Tennis Association Video (Florence, S.C.)
•  NJTL: A Smart Investment (Learn about the USTA National Junior Tennis and Learning program)
•  NJTL of Trenton's NETS Program (fast forward to the 49-second mark)
•  School Tennis - Extracurricular/After-School
•  School Tennis - Overview
Hear from tennis legend Billie Jean King and current stars John Isner, Bob Bryan and Mike Bryan about how playing in college shaped them for success both on and off the court.
For University/College Presidents:
•  Winning with Varsity Tennis -- On and Off the Court
For University/College Coaches:
•  Empower Yourself and Your Program
•  Brandon Tennis Association Video (Brandon, S.D.)

•  Cary Tennis Park Video (Cary, N.C.)

10 & Under Tennis
Our QuickStart Tennis recreational on-court training videos showcase the QuickStart Play Format Practice Plans for age groups 5-6, 7-8 and 9-10. Increase your knowledge and personal skills/drills library by engaging with these informative videos that showcase activities to get kids having fun and playing tennis right away. Ideal for coaches and parents, the videos may be viewed by visiting: http://www.usta.com/USTA/Home/Coaches/QuickStart_Tennis_Video.aspx.
Adding 36' & 60' Lines for 10 & Under Tennis: Video documenting the process of striping 36' & 60' lines on a 78' court with interviews from the Tennis Director at the facility and the Contractors who striped the courts.
View more videos on QuickStart, ranging from growing your business and easy court set-up to the tournament rule change.

Reports and Statistics

•  America After 3 PM Afterschool Alliance
•  County Health Rankings Robert Wood Johnson Foundation
•  Economic Impact Study USTA/Sport Management Research Institute
•  F as in Fat 2012
•  Health Benefits of Tennis - Pluim, Staal, Marks, et al. (.pdf)
•  Learning to Play and Playing to Learn - Team-Up for Youth (.pdf)
•  Tennis For The Health Of It! - Jack Groppel & USPTA (.pdf) 
•  2010 Tennis Participation Study Findings - Taylor Research & Consulting (.ppt)
Additional Resources
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