WHITE PLAINS, N.Y., – December 12, 2006 – The USTA and The Active Network, Inc. (Active), today announced a new partnership that will provide the USTA with the ability to better service its members and increase participation.
Beginning in early 2007, Active, a leading provider of application services technology and marketing solutions for community service and participatory sports organizations, will host and support the USTA’s TennisLink infrastructure, the registration and match-result system for USTA League and Tournament players. Active and the USTA will also work together to build an online tennis community at www.Active.com that will feature local tennis events and tennis tips and drills. Through marketing opportunities such as newsletter placements and local tennis event announcements, Active will help support the interest in tennis participation amongst the more than 690,000 USTA members and the 12,000,000 Active members.
”The partnership between the USTA and The Active Network will help us to continue to grow the sport of tennis throughout the nation,” said Franklin Johnson, Chairman of the Board and President of the USTA. “This relationship will allow us to increase benefits for our current members while also giving us the capability to promote tennis to millions of individuals already interested in living an active lifestyle.”
“Our interest in maximizing participation in activities such as tennis that support healthy lifestyles and our dedication to creating a better experience for online users are precisely aligned with the interests and goals of the USTA, ” stated Jon Belmonte, Chief Operating Officer, The Active Network, Inc. “We are proud to become the technology provider for an organization that continuously makes improvements to benefit its members and daily online visitors.”
Additional partnership highlights include a seat on the board of Active to be held by USTA Board Member, John Korff. The USTA and Active will work together to expand the current offerings included in the membership benefits program to support players and their families, including discounts on travel, hotel reservations, sports gear, dining and entertainment features.
For more information or to become a member of the USTA, please visit >www.USTA.com.