Innovation:Tennis Participation Pathways
Rationale:This is an innovative system that clearly illustrates the competitive skill level of a facility’s tennis events. This path provides a simple, incremental progression, from “Quickstart” beginner to national or collegiate-level tennis that is easy to understand. Parents and players are having difficulty determining what their competitive level is and which tournaments they should be playing. This confusion results in lack of participation. Tennis is the only sport without a clearly outlined, logical progression that increases the competitive level, relative to a player’s age and ability. The system begins with one-day, non-elimination “Quickstart” events and progresses to short-set scoring events, one-set scoring events and two-set (and a match tiebreak) scoring. As the age and ability of the player increases, the length and difficulty of the matches increase.
Proven where:Randolph Tennis Center in Tucson, Ariz.
Quote from the innovator:“The Adult & Junior Participation Pathways have provided simple clarity for ‘self-serve, walk in’ customers looking at the counter display and browsing the Randolph website online. It also allows rapid comprehension for new counter employees who will be servicing potential customers.
“Randolph’s instructional programs are also integral to the system so that, regardless of a student’s level, it is clear that there are participation opportunities for him/her. The Participation Pathways provide a very simple, self-explanatory method for a facility to communicate its programming options to the consumer. It also eliminates barriers for customers who are seeking information. They are often left picking through messy magazine racks or bulletin boards.”
-- Jeff Brack & Jim Reffkin, Randolph Tennis Center, Tucson, Arizona.
For more information: Jeff Brack: (520) 791-4896 or email@example.com
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