The USTA has teamed with the newly launched TGA Premier Youth Tennis (TGA), an innovative, youth sports franchise firm, to help introduce tennis to kindergarten through 8th grade youth throughout the country. The partnership supports the USTA’s 10 and Under Tennis youth initiative, which is geared towards getting more kids to participate in tennis using modified equipment and courts tailored to a child’s size. The organizations have developed a model that impacts the landscape of the tennis industry and its future growth prospects.
The USTA has been implementing programs to attract youngsters to tennis and recognized the success that TGA has had with its golf business. Currently, thousands of schools nationwide participate in TGA’s after-school enrichment programs. Using its current business philosophy of enriching kids’ lives through physical fitness, health and nutrition, education and character building, along with its scalable business model, the USTA and TGA have worked together to develop curriculums for K-3rd grade and 4th-8th grade.
"The partnership is a great fit and will build a pathway for elementary and middle school kids to enjoy tennis through after school programs," said Kurt Kamperman, USTA Chief Executive, Community Tennis. "TGA’s enrichment curriculum, along with the USTA’s tennis program, will bring many kids to the court while enabling them to improve life skills and character development."
TGA began forming its alliance with the USTA in December 2011 and is expected to become a pipeline for the game by introducing tennis to boys and girls enrolled in elementary and middle schools, child care centers and community-based organizations throughout the U.S. Children who participate in the programs will have the opportunity to transition from at-school programs to junior camps, clinics and USTA programs at facilities nationwide.
In addition to exposing kids to a life-long, character-building sport, the full service franchise company will create jobs and business ownership opportunities within the industry. This month, the company will begin awarding TGA tennis franchises to the public, which is expected to attract tennis professionals as well as business professionals within the 17 USTA sections around the country. Self-starters who are passionate about tennis and have an interest in youth sports can embrace a business opportunity while benefiting their communities.
"TGA believes that an important component to growing tennis is to bring the sport to schools and provide a full-service, affordable and accessible after-school program that combines tennis instruction with academics, physical activity and life skills," said Joshua Jacobs, TGA’s founder and CEO. "We are proud to partner with the USTA to not only grow tennis but also to generate business ownership opportunities and jobs in the tennis industry through our sustainable, replicable and scalable franchise model."