2020 Eastern

Tennis Conference

January 14, 2020
2020 USTA Eastern Tennis Conference


View Photos From the 2020 Eastern Tennis Conference

Award Winners


Update: Registration for the 2020 Eastern Tennis Conference is now closed.


The 2020 Eastern Tennis Conference will be held January 24 - 25, 2020 at the Renaissance Westchester Hotel.


The Eastern Tennis Conference is USTA Eastern's annual professional development gathering. Over two days, tennis leaders and professionals from all across the section convene to learn more about the state of competitive and community tennis, discuss new trends, and hopefully, form innovative collaborations to help further grow the game. The weekend will include on-court demonstrations and experiences as well as informative panel discussions and breakout sessions, all hosted by top industry luminaries. 


Final Conference Schedule


Scheduled to lead programming at the 2020 Eastern Tennis Conference:



Arantxa Sanchez-Vicario, Former WTA No. 1 in Singles and Doubles and 14-time Grand Slam champion in Singles, Doubles and Mixed

Emilio Sanchez,  Co-Founder, Academia Sanchez-Casal and former ATP No. 7 in Singles & No. 1 in Doubles

Butch Staples, National Tennis Director at Midtown Athletic Clubs

Leah Friedman, National Manager, Net Generation, USTA

Heather Hawkes, Senior Manager, Digital Services for Community Tennis, USTA


Session Descriptions:


Friday, January 24:


Coaches Workshop (10:15 a.m. - 11:15 a.m.)  

Elliott Pettit, USTA Director of Program Development, demonstrates some of the best strategies for engaging large groups on-court. Learn how to incorporate team-based drills into practices and inject life into your season. 


Officials Training (10:15 a.m. - 12:15 p.m.)

Learn the latest officiating news from the best in the business. 


Forging Strong Partnerships that Net Big Returns (11:30 a.m. - 12:30 p.m.)

Leaders in the sport from across the section discuss how you can forge partnerships with both tennis and non-tennis entities to enhance your product and increase opportunities for kids to play the game. 


Lunch (12:30 p.m. - 1:15 p.m.)


Serving an Inclusive Clientele with Emilio Sanchez (1:30 p.m. - 3:00 p.m.)

Former professional player Emilio Sanchez illustrates some introductory drills that can help make your facility more welcoming for anyone in the community interested in playing tennis.


Crowd Pleasers: Drills for Big Groups (From High School to League Teams!) (3:15 p.m. - 4:15 p.m.)

The USPTA's Jackie Clark and Millie Didio demonstrate some fun, dynamic warm-up games and drills that high school, college or even USTA League teams can integrate into practices.


Advantage Youth: Net Generation at the US Open and Other Professional Events (3:15 p.m. - 4:15 p.m.)

Net Generation is the USTA's key platform for growing tennis among today's youth. Learn how you can leverage professional events to bring this brand to life.


PTR Session (4:30 p.m - 5:30 p.m.)


Welcome Reception (6:00 p.m. - 9:00 p.m.)



Saturday, January 25:


Breakfast (8:00 a.m. - 8:45 a.m.)


Tennis 2020: Our Clear Vision for a More Inclusive Future (9:00 a.m. - 10:00 a.m.)

Representatives from the USTA Eastern Southern Junior Board (Maeve Cassidy, Sammy Killin and Jackie Arbogast), Wheelchair Tennis, Court 16 Sound of Tennis and Wounded Warriors discuss how tennis has made an impact in their lives.


Family Affair: Acing the Game with Arantxa Sanchez Vicario and Emilio Sanchez (10:15 a.m. - 11:15 a.m.)

One of the greatest brother-sister duos to ever play the sport team up to reveal some of the most important lessons they've learned—from both on and off the court!


Lunch (11:30 a.m. - 12:45 p.m.)


USPTA (1:00 p.m. - 2:00 p.m.)

The mental game is often given credit for making the difference between winning and losing. The time between points constitutes an often-overlooked part of the mental game. Bob Schewoir takes you through the 4-D System highlighted in his book "Deconstructing Tennis: The 4-D System" by explaining the four steps a player should take between each and every point.


Making USTA Eastern Grants Work for You (1:00 p.m. - 2:00 p.m.)

Learn how to use the section's online grants portal, where providers can apply for USTA Eastern section grants. We will discuss what new grant opportunities are available, review deadlines of upcoming applications, and provide tips on preparing for and writing the most effective and compelling grant applications and proposals.


Tournament Directors Workshop (1:00 p.m. - 2:00 p.m.)

Come together with other tournament directors from across the section to learn about and discuss USTA's national pathway alignment and the latest happenings in competitive tennis in the Eastern section.


Drills That Maximize Space—And Revenue! (2:15 p.m. - 3:15 p.m.)

Want to be a better coach? Use space more effectively! This workshop offers visual tips and creative solutions for making the most out of the area you have available. Enhance your teaching tool kit in a fun, dynamic learning environment.


Tennis in the 21st Century (3:30 p.m. - 4:30 p.m.)

Now more than ever, technological advances play a fundamental role in how we engage and inspire consumers to experience tennis. Learn how the USTA is poised to take advantage of the digital space over the next decade and beyond.


Cocktail Reception (6:00 p.m.)


Annual Awards Dinner (7:30 p.m)



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