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Tennis Weekend speakers 

May 23, 2018
<p><span class="articletitle">Tennis Weekend speakers </span></p>

Tennis Weekend 2018 will feature a diverse group of speakers and sessions geared towards growing your tennis organization or business. Our keynote speaker will be pioneering journalist, analyst and social entrepreneur, Tom Farrey. Get to know Tom and the rest of the speakers as they are announced with their bios below. 


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Keynote Speaker- Tom Farrey


Tom is a pioneering journalist, analyst and social entrepreneur whose leadership has created breakthrough opportunities for stakeholders throughout the sport and health sectors. He also is author of the influential book, Game On: The All-American Race to Make Champions of Our Children.


He founded the Aspen Institute’s Sports & Society Program, the mission of which is to convene leaders, facilitate dialogue and inspire solutions that help sport serve the public interest. ADVERTISEMENT Two years later, in 2013, he launched Project Play, an initiative that provides stakeholders with tools to build healthy communities through sports.


Tom’s work as a journalist has been recognized among the nation’s best and most innovative. He left the Seattle Times to join the internet startup Starwave in 1996, helping develop, as deputy editor, the website that later became In 1998, he became the first ESPN reporter to conceptualize and deliver cross-platform enterprise reports. His ESPN contributions over 21 years helped build the reputation of the television show Outside the Lines, winning many national honors, including two Emmys, a 2013 Edward R. Murrow Award, and a 2014 Alfred I. duPont/Columbia University Award – ESPN’s first. His reports also appeared on SportsCenter, E:60, ABC’s World News Tonight, Good Morning America, and This Week with George Stephanopolous.


At the Aspen Institute and ESPN, Tom has explored the connections between sport and the largest themes in society, including education, globalization, technology, race, and ethics. He is best known for advancing dialogue around college and youth sports, with The Nation writing in 2017 that Tom “has done more than any reporter in the country to educate all of us about the professionalization of youth sports.” His 2008 book Game On, an investigation of contemporary youth sports, has been used as a text on many college campuses, and the Project Play reports he has co-authored have been used by many organizations to shape strategy or introduce youth programs.


Featured Speakers: 


Tracy Davies- From Project Play to USTA

Tracy Davies is the Director of the Junior Play Department at USTA National, with a focus on developing, implementing, and growing junior competition at the local level throughout the United States. Prior to coming to the National Office, Tracy served as the Executive Director for USTA Tennessee for 5 years, where in 2015 she directed Tennessee as the only Southern state with growth in all 4 USTA metrics: Junior Team Tennis, Junior Matches, Adult Matches, and Adult League.


Tracy's experience in tennis spans the globe, with previous roles in coaching, including National Coach for the USTA, Player Development Coach for the South Africa Tennis Association National Centre, and Traveling Coach for the ITF, based out of Roehampton, England.


As a former collegiate player and USPTA pro herself, Tracy's knowledge and experience in all aspects of the game of tennis help provide the USTA, and particularly the Junior Play Department, with valuable insight and information that will ultimately help grow the sport from the ground up.


Matt Barnhart- From Project Play to USTA

For the past four years, Matt has served as USTA National Manager of Junior Team Tennis. He joined the USTA family in 2011 as USTA Virginia District JTT Coordinator and Director of Communications. Matt then worked for the USTA Mid-Atlantic Section as their JTT Manager and Tennis Service Representative for Virginia.


During Matt's tenure at National, the JTT program has grown by 7%. He oversees the JTT digital assets, hosts an annual National JTT Coordinator training, serves as tournament director for the JTT National Championships, and has given more than 50 presentations at National TDW, AMC, SAMC, and Section ALC/TSR trainings. Matt also assists with the junior NTRP, TennisLink, and US Open activations. He is currently focused on supporting Net Generation and the "Team Challenge," a introduction to competition program being launched in 2019.


Matt lives in Orlando, Florida, with his wife Lauren and two daughters, Isabelle and Clara.



Diversity & Inclusion Panel


Yasmine Osborn- Moderator

Yasmine the Manager, Diversity & Inclusion for the United States Tennis Association. Yasmine oversees all D&I department activities as they relate to Diverse Coach and Player ID/Engagement, D&I Grants, Tennis-Related Partnerships, Pro-Tennis Outreach Events and Adaptive Tennis. She also works cross functionally with USTA Business Resource Groups and Supplier Diversity.


Before joining the USTA D&I Team in 2015, Yasmine served as Diversity and NJTL Coordinator for the USTA Midwest Section and Managing Director of Diversity, Grants and Community Development for the USTA Southern Section.

Yasmine earned her undergraduate degrees in both Psychology and Sociology from Northwest Missouri State University. At the same time she captained the women’s tennis team and earned NCAA Division II Female Athlete of the Year honors in Women’s Tennis and was an NCAA Division II All-American. She also received her Master’s Degree in Sports Management from the University of Georgia.


Lisa Wilcott- Panelist


Lisa attended high school in Concord, MA., and was a top athlete in the state in basketball and tennis. She played DI basketball at Indiana University and the University of Florida before focusing on her tennis career. Lisa has worked at tennis clubs in all aspects of club management in CT & NY before becoming the Tennis Director at the York Golf & Tennis Club in York, Maine. Last year, on her 25th year as Director, the club renamed the tennis courts the "Lisa Wilcott Championship Courts". 


She is a PTR Professional, USPTA Elite Professional, USPTA Maine President, and  represented New England in the USTA 40+ 4.5 Nationals last year. 


Lisa has volunteered and coordinated numerous charity events, tournaments, and was the founder of the New England Pro-Am Tennis Tournament for the Arthur Ashe Endowment for the Defeat of AIDS. In 2010, she was honored by the Endowment for raising over $300,000 to the Foundation that Arthur Ashe started. This summer Lisa had a great time with her staff running the tennis event in Portland, ME for hundreds of people at the Portland Pride Parade.


Troy Crichlow- Panelist


Troy Crichlow grew up in the Boston area and started playing at age 3 at Sportsmen's Tennis Club. As a junior tennis player, he participated in USTA tournaments on a local and national level, competing in multiple super national and zonal team championships throughout his junior career.


For his accomplishments throughout his junior career on the ATA side, he was the first ever player inductee into the NETA hall of fame; he was also a member of the inaugural American Tennis Association national team in 1997 that periodically trained at the IMG academy in Florida.


Troy has 20 years of teaching experience in the Boston area where he coaches many players that are nationally ranked in the top 50.


Troy was awarded the William Freedman Award in 2017 by USTA New England for his outstanding contribution to junior development.


Troy was appointed as chair for the USTA New England national selection committee for the 2018-2020 as well as board member for the USTA New England and Eastern Mass. Diversity and Inclusion committees.


He is the head coach of varsity girls tennis team at Milton Academy and runs a summer tennis academy there.


Troy has a huge passion for the game of tennis and its growth as well as a commitment to the development of his players on and off of the court. 


Tracey Giron- Panelist


Tracey Giron is the Parks and Recreation Director for the City of Central Falls. Tracey is a Central Falls native and is the first woman to lead this department.


For the past 25 years, Rhode Island is the place she calls home. She aspires to obtain her Masters Degree in Social Work to continue the work she has commenced.


Her journey began as an intern in Parks and Recreation at age 20 while she was taking college classes. Impressed with her ability to connect with children and families, the city hired her as the Recreation Coordinator and recently appointed as the youngest Director in the City.


She loves the idea of giving back and servicing others on and off the clock. While focusing on expanding the department and programming, Tracey and her team are working together to target as many youth and families as possible to ensure they are meeting short and long-term goals.


Richard Spurling- Panelist


Richard Spurling achieved a degree in International Business from Florida Atlantic University, where he played Division I tennis. After graduation, Richard continued to pursue a career in the tennis industry, teaching tennis and managing several high-profile tennis programs in Florida and Massachusetts. Richard earned his MBA from Babson College in 2008, with a focus on entrepreneurship. While living in Massachusetts, Richard and Dr. Shafali Jeste, an autism researcher, collaborated to create a program that was designed to use the sport of tennis as a means to provide unique social and developmental benefits to children with autism.


The first program location of ACEing Autism launched soon thereafter in Weymouth, MA in 2008.  Over the last 10 years, ACEing Autism has grown into a vibrant, volunteer driven organization that serves over 1,000 children in 25 states through 62 program locations. Richard currently resides in Los Angeles with his two children, Nischal and Kiran, where he his advancing the vision of ACEing Autism, with the aim of serving 2,000 children by 2020.  He also serves on the Southern California Tennis Association and USTA National Adaptive Tennis Committees.


Yakeita Robinson- Panelist


Yakeita Robinson was born and raised in Bridgeport, CT and has lived in New Haven, CT since 2000. Since 2001, Yakeita has been employed with Leadership, Education, Athletics in Partnership, Inc. (LEAP), a New Haven based youth program whose mission is to develop the strengths and talents of young leaders who create and implement year-round, community-based programs designed to achieve positive academic and social outcomes for children living in high poverty urban neighborhoods. 


During her time with the organization, she has held many positions such being a Junior and Senior Counselor during her high school and college years. Yakeita later became a Site Coordinator where she mentored and helped develop counselors’ professional growth as she guided them in planning and implementing educational group activities, which prepare the counselors to teach children who participated in the organizations after-school and summer program. Currently, Yakeita is the Chief of Staff at LEAP where she oversees the Children’s Program and Youth Development programs for youth ages 7-23. Yakeita received her college education at Albertus Magnus College in New Haven, CT where she studied Psychology. 


Public Relations Panel


Peter Francesconi- Moderator


Publishing and communications executive Peter Francesconi of Woodbury, Conn., has more than 35 years of experience, including with newspapers, Associated Press, magazines and digital media. Through his company, Ace Media Group, which he founded in 1999, he works with tennis and sports groups and organizations, handling writing, editing, communications, marketing and public relations responsibilities. A former managing editor of Tennis magazine, which he joined in 1987, Peter is the editor of Tennis Industry magazine and works closely with the Tennis Industry Association in all aspects of promoting the sport.


Charles Sayegh- Panelist


Charles is the Managing Director/Co-founder of eDriven Marketing. He has a passion for creating competitive advantage by driving technology and innovation into business. Over the past 25 years, Charles has driven numerous projects which have brought together technology, business strategy, sales and marketing, large-scale enterprise transformation, and analytics. 


eDriven Marketing lives and breathes its motto: “We only succeed when our clients succeed.” As a digital marketing firm, eDriven Marketing provides focused attention one client at a time. Unlike large firms, eDriven is the ideal sized firm with the best mix of talent and culture driving technology enabled business advantage. 


With extensive experience in strategy consulting, information technology, software and consumer companies, the firm's specialties include growth strategies, mergers & acquisitions, human capital, software solutions and revenue generation.


eDriven Marketing takes a collaborative approach to working with organizations and entrepreneurs on product launch, reputation management, sales growth strategies, branding and overall marketing.


Tracy McEvoy- Panelist


Tracy has served on the Board of USTA New England since 2010, where she has held positions as Delegate and Secretary.   She also serves on the USTA National NJTL Committee for the 2017-2018 term and was a Board Member of USTA Connecticut from 2010-2018.


Tracy has been involved with Norwalk Grassroots Tennis & Education as a volunteer who helps lead the development efforts that include sponsorships, events and individual gifts. 


Tracy’s professional work experience includes programming with USTA Southern, marketing and sales at USTA Georgia and Kellogg’s consumer promotions with Summit Marketing Group.  Currently, she’s the Director of University Sponsorships at Fairfield University and staff advisor for the Women’s Tennis Team.


Daniela Rouskova- Panelist


Daniela Rouskova is a marketing professional with 10 years of cross-functional leadership in CPG sector. She has the ability to build and coach successful teams to deliver outstanding results in a fast-paced environment. During her career, she worked for Ogilvy, Pernod Ricard  and Nestle S.A. holding senior positions, managing sizable teams and six figure budgets. She has experience in strategic planning, business development, sales and marketing. 


At her most recent position at Coca Cola North America Daniela managed 2 billion dollar brands Vitaminwater and Smartwater, continuously innovating to sustain leadership in the category, increasing market share by +5% and total U.S sales by +7%. 


At Pernod Ricard as a Premium Portfolio Activation Manager Northeast Daniela collaborated with senior leadership to set overall direction related to premium spirits Portfolio: (Absolut, Avion, Stoli, Jameson, Glenlivet, Malibu, Perrier-Jouet, Kahlua) and the brand's commercialization and activation through the design and delivery of impactful on and off-premise programming. Implemented marketing and sales strategies in target high-end accounts, while developing strategic relationships with luxury consumers, influencers, and organizations. Delivered product volume/value growth at the account level, while improving brand equity and creating long term brand advocacy. Drove recruitment & retention of, Pernod Ricard consumer database; CRM and B2C sales programs. Planned and executed luxury consumer acquisition, engagement and loyalty experiences. 


Additionally, Daniela is the Vice President of National Association Women MBA at Boston working on engaging, empowering and excelling women into leadership positions. Daniela received her Masters in Integrated Marketing Communications and her MBA in Marketing and Entrepreneurship from Suffolk University Boston. Daniela has been involved with USTANE for the last year primarily working on Marketing PR Committee and Strategic Planning.


Evan White- Panelist


Evan White is a storyteller. He worked for twelve years as a television news reporter sharing stories and now helps craft them from a different perspective, as a public relations manager. Evan began working in broadcasting at a commercial radio station when he was 16 and had worked for three stations by the time he graduated from Emerson College. Evan’s television career began in tiny Utica, New York before he moved to a bigger market, Rochester. Next, came Hartford, Connecticut, and finally, WFXT, Boston 25 News in his beloved home state. Evan is fond of learning and left journalism to gain new skills and continue to grow as a professional.


Evan currently works for Chris Goddard Public Relations, a highly respected public relations agency that has been around for 25 years providing exceptional service. The firm’s clients include prominent tech, lifestyle, fashion, and outdoor brands.



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