New England

USTANE Hires New

Player Development Manager

March 22, 2019

Media Contact: James Maimonis

Manger, Media & Communications

508-366-3450 ext. 112





WESTBOROUGH, MA- USTA New England is pleased to announce the addition of former NCAA tennis coach, Shawna Fors, as Player Development Manager. Fors, who resides in Marlborough, MA, served as the head men’s and women’s coach at Lesley University from 2015-18 as well as the team’s assistant coach from 2012-15.  


“We are excited for Shawna to join our team. Her professional experience, both on and off the court, will be extremely valuable as she oversees junior player development in New England. We look forward to getting her out in the community to meet teaching professionals, tournament directors, players and parents,” said Matt Olson, USTA New England Executive Director and COO.   



While coaching, Fors also worked as the Director for Client Services for PlatformQ, the leading producer of live online events in healthcare and education.


Fors played junior tennis for the USTA Eastern Section and continued her playing career at Quinnipiac University. She is a USPTA Elite Professional and was named the 2016 NECC Coach of the Year.


“I’m thrilled to be joining the USTA New England team. My values and goals strongly align with USTA New England’s Mission, ‘To Promote and Develop the Growth of Tennis,’ and I look forward to the opportunity to work with our great junior players on a day-to-day basis and support them in taking their game to the next level,” said Fors.


The USTA New England Player Development Manager is responsible for increasing participation of junior tennis players in New England by providing competitive and developmental opportunities.  


About USTA New England

USTA New England, one of 17 regional sections across the country that comprise the United States Tennis Association (USTA), is a not-for-profit organization committed to promoting and developing the growth of tennis and increasing participation in the sport in New England by offering quality recreational and competitive programs for people of all ages and abilities. For more information, visit


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