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Return The Serve Fun Day Presented by Chase

NorCal Staff  |  July 13, 2017
<h2>Return The Serve Fun Day Presented by Chase<br />

Youth Tennis Advantage



Youth Tennis Advantage is focused on enhancing the lives of children and teens age 18 and younger, whose families are living within some of the lowest socioeconomic conditions in the San Francisco-Bay Area, yet who have just as much tenacity for working hard and achieving great results as any of their affluent counterparts. In fact, the overwhelming majority of young people, who participate in YTA programs for a sustained period, proceed to college and achieve personal and professional success. Many YTA students continue their own passion for tennis by playing competitive collegiate tennis, or by simply becoming a regular, recreational athlete well into adulthood. Also, many of our YTA ‘graduates’ return to YTA providing administrative, academic and coaching assistance. ADVERTISEMENT Without YTAs critical resources, many of these youth would ostensibly experience fewer educational opportunities, poorer health, and poorer self esteem than children with substantial after school programs and opportunities available.


Inspiring children and teens to reach their highest potential academically and through the wonderful sport of tennis is the essence of Youth Tennis Advantage (YTA). Inspired by the beliefs of tennis great Arthur Ashe, YTA was formed to honor Ashe’s insistence that academic excellence coupled with tennis instruction could be the catalyst for improving the lives of children and teens who live in poverty. YTA lives up to Ashe’s vision through an innovative program steeped in tennis instruction, life skills training, academic enrichment, academic support, and a myriad of collaborations with private and public tennis facilities and organizations, and collegiate institutions that share YTA’s concern for underserved youth.


For more than 25 years, YTA has provided innovative tennis and educational programs to bay area children through comprehensive programs and expert coaching, both of which have been lauded locally and nationally by the United States Tennis Association, the United States Professional Tennis Registry, and the United States Professional Tennis Association.



As part of JPMorgan Chase & Co. (Chase) commitment to the communities in which they serve, Chase will be providing $100,000 across ten key markets to local youth tennis and education programs. Youth Tennis Advantage is a beneficiary of this donation, and as such, will receive a $10,000 grant to increase programming and provide more youth the opportunity to learn and grow from the sport.

Additionally, each of the ten cities will have the opportunity to drum up support for their organization and encourage their advocates to use social media to support this campaign by using #ReturnTheServe. Chase will promote the platform on their social media channels, on ATM screens within the local area, as well as through in-branch digital signage. 


#ReturnTheServe Fun Day Presented by Chase

Friday July 14, 2017

Youth Tennis Advantage

Event Location: Golden Gate Park Tennis Center, Middle Dr. & John F. Kennedy Dr.,

San Francisco CA 94117

**Inclement Weather Location: Urban School of San Francisco; 1563 Page St., San Francisco, CA 941174**


Photographer: Jeff Rumans Photography (415) 335-3441

DJ: Sean Evans (415) 336-5786

Zumba/Dance-Off: Miriam Rubino (415) 335-3441


6:00 – 8:45 am Event Set Up (Chase signage, check presentation area, courts, court signage, equipment, registration, lunch area, dance off area, ACE area, etc.)


9:00 – 10:00 am Registration and Sign-In

  •  Youth and volunteers receive Chase t-shirts to be worn during event
  • Any child without a waiver receives wristband for photographer’s easy reference

10:00 am Intro/Welcome Remarks/Station rotations begin

  • Youth move around in 3 pre-assigned zones


10:10 am Warm up and Fitness at each zone

  • Four rotations between Ace Station and the 3 zones
  • Total: one every 20 minutes


11:40 am Lunch Served


12:00 - 12:15 pm Check Presentation Photo at pre-determined location

  • All parties and approximately 20 pre-identified child participants assemble near Chase banner, with mic, kids sitting in front of banner(s)
  • Chapter Rep gets group’s attention
  • Chase rep (non-speaking) presents check to YTA Executive Director Michael Skinner

Group Photos

  • Chapter Lead, National Chase Rep, USTA Rep, USTA Foundation Rep with check
  • Chapter Lead, National Chase Rep, USTA Rep, USTA Foundation, and 20 kids with check


12:15 Hit for Prizes


12:30 – 1:00 pm Youth move to Center Court for Dance/Zumba Station Dance Off

  • DJ and Zumba Instructor run this station


1:00 – 2:00 pm Program concludes; Break-down event and clean up

  • Youth receive Chase goodie bag upon leaving
  • All waivers to be given to USTA Foundation rep




Youth Tennis Advantage

Mike Skinner

Juan Pablo di Cesare



Ariel Johnson


USTA/USTA Foundation

Greg Frias

Janine Galiotti

Elvin Padilla


USTA Northern California

Steve Leube

Alison Vidal

David Resnick-Dunn

Troy Rondeau

Local Officials/ Dignitaries




Youth Tennis Advantage

Mike Skinner, 415-999-7186



Ariel Johnson, 937-478-0027


USTA Partnership Marketing

Janine Galiotti, 914-696-7253


USTA Foundation

Greg Frias, 914-319-9385

Elvin Padilla




Golden Gate Park Tennis Center

Middle Dr. & John F. Kennedy Dr., San Francisco, CA 94117


Event Information



  • All of the signage should be displayed the day of the event.
  • 1 Single Sided Welcome bowflag (this will come with a Stand and Water Bag Donut. The flag should be placed in the Stand. The Water Bag Donut will be placed on top of the stand to provide additional weight and stability). 
  • 1 Single Sided RTS/Chase bowflag (this will come with a Stand and Water Bag Donut. The flag should be placed in the Stand. The Water Bag Donut will be placed on top of the stand to provide additional weight and stability). 
  • 4 (12’ x 3’) RTS/Chase banners (these banners will come with zip ties to hang directly on the fences around the tennis courts).
  • 6 (5’ x 3’) Station activity signs (these banners will come with zip ties to hang directly on the fences around the tennis courts where the activity will take place).
  • 2 RTS/City Signage (this signage will include the metropolitan city name with the Return the Serve logo for photo opportunities throughout the day).
  • 2 Stands for the bowflags
  • 2 Water Bag Donuts for the bowflags
  • Zip ties



Giveaways should be placed in the drawstring bag provided and distributed to each participant.

  • Piggy banks
  • Sunscreen
  • Personal fans
  • US Open hats


These are prizes to be won during the event. During the designated station, kids will have the chance to hit the prizes with tennis balls.

  • Tennis ball-shaped towels
  • Hydropouch water bottles


Photographer Shot List

  • Broad shots of courts/action/overall event

Close up shots of kids

Playing tennis

High fiving/celebrating

  • Winning prizes
  • Dancing
  • Participating in education programs
  • Listening to instructors/lining up
  • Group shot of dance off/Zumba
  • Broad shots of branding
  • Group shot with check and branding – Chase rep, chapter re, ~15-20 kids
  • Small group shot of kids with branding – either pop-ups or with hanging banners behind


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