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Northern California

It’s Time to Love Your Fit! in 2019-Making Tennis Accessible to All

April 9, 2019
<h2>It’s Time to Love Your Fit! in 2019-Making Tennis Accessible to All </h2>

Love Your Fit 2019

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Love Your Fit 2019

For Immediate Release: Tuesday, April 9, 2019

Contact: Mylene Martin | Tel: 510-263-0470 | Email: martin@norcal.usta.com

 

USTA NorCal adds Cliff Drysdale and Lifetime Activities to its annual

Tennis fitness campaign to stay fit while having fun.

 

 

ALAMEDA, Calif. – April 9, 2019 – The 2019 Love Your Fit! Campaign brings more resources and opportunities to fit tennis into your life, according to the United States Tennis Association (USTA) Northern California Section. New this year, USTA NorCal is partnering with Lifetime Activities and Cliff Drysdale Tennis, to make tennis even more accessible to everyone. The digital branding campaign kicked off during March Madness and lasts through September, airing in the Central Valley, Tri Valley, Contra Costa, Silicon Valley and el Dorado County.

 

Love Your Fit! is targeted toward busy parents and professionals looking to add fun and fitness into their lifestyle. ADVERTISEMENT Thanks to new partners, prominent tennis providers Lifetime Activities and Cliff Drysdale Tennis, USTA NorCal has added new entry-level tennis opportunities throughout the region. Whatever age, experience, ability or disability, the program is designed to get new and experienced players on the court and into the game – indoors and outdoors; individual or teams; competitive or casual.

 

“Tennis is fun and social; the great cardio benefits are an added bonus,” said USTA NorCal’s Marketing Manager, John Franco. “With our Love Your Fit! campaign, we show the many ways you can play the game and we are building on our overall mission to ‘grow and develop the game of tennis at all levels.’”

 

The Love Your Fit! program adds a new interactive map this year, make it even easier to find tennis activities near you. USTA NorCal is also expanding its reach by spreading the word on the ground with its Tennis Troops. Look for them in your community. The Tennis Troops are there to help you start, or continue, your tennis journey. Lastly, Tennis Channel will be broadcasting the Love Your Fit! message on Tennis Channel during the French Open, Sunday, May 26 through Sunday, June 9, 2019.

 

Adults who visit www.LoveYourFit.net can find where to tryout tennis near them, and info to sign up. After completing an entry-level program like USTA NorCal’s Ready, Set, Rally!, at Cliff Drysdale Tennis, Lifetime Activities, or with any tennis provider in Northern California. Participants will receive four free opportunities to continue playing tennis: Try Team Tennis, Flex League, Adult Leagues* and 1-Day Tournaments.* Visit www.loveyourfit.net to learn more, and view the commercials on YouTube. Visit Cliff Drysdale Tennis and Lifetime Activities for tennis programs.

 

# # #

 

USTA Northern California, headquartered in Alameda, is the fourth largest section of the United States Tennis Association. With 45,000 individual members, hundreds of organizational members, volunteers, and a professional staff, USTA NorCal is devoted to promoting and developing the growth of tennis as an inclusive and inviting lifetime activity in Northern California and Northwest Nevada. For more information, visit www.usta.com, “Like” the official Facebook page, or follow @ustanorcal on Instagram and Twitter.

 

Net Generation, USTA’s national youth brand, inspires today’s kids to play the game, encourages more tennis in schools, parks, tennis clubs, and helps parents learn more about the sport. All Net Generation providers are required to complete a Safe Play background screening, adherence to Safe Play policies, USTA policies, and all applicable external laws and regulations. Find all the resources for kids’ programs at www.netgeneration.com.

 

* Adult Leagues and 1-Day Tournaments requires a USTA membership

 

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