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Love-30: USTA League celebrates its 30th anniversary with unprecedented growth

USTA League launched 30 years ago with the goal of organizing and promoting more opportunities to play for adults of all ages. In its earliest years, USTA League attracted 13,000 participants and, from there, began a steady growth that has made it what it is today—the world’s largest recreational tennis league.
In 2010, USTA League attracted a record 777,920 participants, a number that is up more than 100,000 in just the last four years. Moreover, 94 percent of USTA League players say they plan to play again in 2011, making USTA League one of the driving forces in tennis’s recent record growth—and in its continued growth for the years to come.
“USTA League is a true tennis success story,” says David Schobel, the USTA’s Director of Competitive Play. “It has grown from humble beginnings to the largest and most successful recreational tennis league in the world, offering its participants a fun environment in which to compete and providing opportunities for millions of Americans to stick with tennis for a lifetime.”
The success of USTA League is built on the concept of offering an unparalleled blend of competition and camaraderie, as well as a chance to compete for a national title. That unique mix has drawn wizened tennis veterans and newcomers to the sport in equal measure. This fall, the USTA League National Championships, contested in Tucson, Ariz., Indian Wells, Calif., and Rancho Mirage, Calif., showcased a wide variety of both, as competitors of a variety of ages and ability levels from 2.5 to 5.0 competed for the chance to call themselves national champions.
See the December print issue for a few of the stories of those who have made USTA League a big part of their lives.


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