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About USTA

Seth G. Abraham, Director at Large

Seth G. Abraham
Seth G. Abraham began serving a first two-year term as a Director at Large on the USTA Board of Directors in January 2011. He serves as the Board Liaison to the Youth Growth Council and is a member of the Strategic and Creative Planning Committee.
Abraham has more than 40 years of experience in sports management. He graduated from the University of Toledo in 1968 and, a year later, earned his master’s degree in journalism from Boston University. After graduation he worked in public relations for the Gillette Company and for the Office of the Baseball Commissioner before joining Time Warner, where he worked from 1978 to 2001, serving as President of HBO Sports and as the Chief Executive Officer of Time Warner Sports. 
Abraham departed Time Warner in August 2001 to become the Executive Vice President of Madison Square Garden, rising to President in May 2002. In 2004, he started his own sports marketing firm, Starship SA LLC in New York City, where he advises clients on new sports business opportunities, marketing, sponsorships, television negotiations and arena management.
Abraham has taught or lectured at Boston University, Harvard University and New York University. He is currently an adjunct professor at Washington University in St. Louis’ Olin School of Business, teaching sports management and administration to upper-class and graduate students for the past five years. In addition, he serves on the board of directors for the Arthur Ashe Institute for Urban Health, the Jackie Robinson Foundation, Project Miami Cure for Paralysis and the Muhammad Ali Learning Center. 
Abraham has been widely recognized for his work, both professional and philanthropic. He was named the B’nai Brith Sports Executive of the Year in 1990. In 1997, he was recognized by the Women’s Sports Foundation and was named the TV Executive of the Year by the Boxing Writers of America. He also received the Wimbledon Corporate Award in 2000, was recognized by Madison Square Garden’s Cheering for Children in 2002 and, most recently, was an Arthur Ashe Institute for Urban Health Corporate honoree in 2010.
A devoted tennis fan, Abraham has attended the 31 US Opens and 22 Wimbledons.
Abraham resides in New York City with his wife, Lynn. The couple has a daughter, Sari, who owns the last racquet Billie Jean King played with at Wimbledon. Abraham is a member of the USTA Eastern Section.


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