USTA Privacy Policy

We may also receive other, additional categories of Personal Data that you voluntarily provide when you interact with our Services.  For example, if you 

• Subscribe to our newsletters, programs, promotional emails or other materials or participate in a promotion;

• Communicate with our customer service representatives; or 

• Contact us with your questions/comments.

This information is all collected when you voluntarily provide it.  

Please note that we may also use and disclose any information collected through our Services to: (i) comply with our legal and regulatory responsibilities and to enforce our rights; (ii) authenticate users and to provide for the safety and security of our Services and otherwise prevent fraud and other prohibited or illegal activities; (iii) protect the security of our Services, our businesses and our products; (iv) to our affiliated and related entities (including our Section and District organizations); or (v) otherwise as disclosed to you at the point of collection.

We reserve the right to use, transfer, sell, and share aggregated, anonymous data for any legal purpose. Such data does not include any Personal Data. The purposes may include analyzing usage trends or ways to improve regional tennis programming.

We will not collect additional categories of Personal Data without informing you.

How Long We Retain Your Information

We retain your Personal Data only as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, and to support legitimate operational needs. Our general retention practices are as follows:

Relationship-Based Retention. Most Personal Data, including account information, membership records, customer records, demographic information, education information, and professional or employment-related information, is retained for as long as you have a relationship with us (e.g., as a member, program participant, account holder, coach, official, or volunteer), and for a reasonable period thereafter as necessary for our operational purposes, to facilitate your re-engagement with USTA programs, and to comply with legal, accounting, and record-keeping obligations.

Archival and Historical Records. Certain data of historical significance to the sport, including official match results, rankings, ratings, competition records, and related participation data, is preserved indefinitely as part of the official historical archive of tennis in the United States. This archival retention serves the public interest by maintaining the integrity of competition records.

Technical and Device Data. Internet activity, device information, and geolocation data are generally retained for up to 24 months from your last interaction, after which the data is deleted or anonymized. Geolocation data collected for specific services is retained only as long as necessary to provide the requested service.

Media Content. Photos, videos, and call recordings are retained based on their purpose. Profile photos are retained for the duration of your relationship with us. Customer service call recordings are retained for up to 1 year for training and quality assurance. Event photos and videos may be retained indefinitely for promotional, archival, and historical purposes.

Aggregated and Anonymized Data. Aggregated or anonymized data that cannot be linked to an individual may be retained indefinitely for analytics, research, and service improvement purposes.

Cookies

A “cookie” is a small file stored on your device that contains information about your device. We may use cookies to provide basic relevant ads, website functionality, authentication (session management), usage analytics (web analytics), to remember your settings, and to generally improve our website.

We use session and persistent cookies. Session cookies are deleted when you close your browser. Persistent cookies may remain even after you close your browser, but always have an expiration date. Most of the cookies placed on your device through our website are first-party cookies which are placed directly by us. Other parties, such as Google, may also set their own (third-party) cookies through our website. Please refer to the policies of these third parties to learn more about the way in which they collect and process information about you.

If you would prefer not to accept cookies, you can change the setup of your browser to reject all or some cookies. Note, if you reject certain cookies, you may not be able to use all features of our services. For more information, please visit https://www.aboutcookies.org/.

For more information about our use of cookies, please see our Cookie Policy.

What Privacy Rights Do You Have? 

You may have rights regarding your Personal Data that we collect and process. The exact rights that you have will vary based on your location and other jurisdictional considerations. In this section, we describe some of the rights that could apply to you and then we explain how you can exercise those rights.

Right to Know What Happens to Your Personal Data

This is called the right to be informed. It means that you have the right to obtain from us all information regarding our data processing activities that concern you or your child, such as how we collect and use your Personal Data, how long we will keep it, and who it will be shared with, among other things.

We are informing you of how we process your Personal Data with this Notice.

Right to Know What Personal Data USTA Has About You

This is called the right of access. This right allows you to ask for full details of the Personal Data we hold about you.

You have the right to obtain from us confirmation of whether we process Personal Data concerning you (or your child) and, where that is the case, access to a copy of that Personal Data and certain related information.

Once we receive and confirm that the request came from you or your authorized agent, we will disclose to you, covering the 12 months preceding your request (or a longer period if requested and required by law):

• The categories of your Personal Data that we process;

• The categories of sources from which your Personal Data was collected;

• Our purposes for processing your Personal Data;

• Where possible, the retention period for your Personal Data, or, if not possible, the criteria used to determine the retention period;

• The categories of third parties with whom we share your Personal Data;

• If we carry out automated decision-making, including profiling, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for you;

• The specific pieces of Personal Data we process about you in an easily-sharable format;

• If we disclosed your Personal Data for a business purpose, the categories of Personal Data and categories of recipients of that Personal Data for disclosure;

Under some circumstances, we may deny your access request as permitted by law. In that event, we will respond to you with the reason for the denial.

Right to Change Your Personal Data 

This is called the right to correction or rectification. It gives you the right to ask us to correct without undue delay anything that you think is wrong with the Personal Data we have on file about you or your child, and to complete any incomplete Personal Data taking into account the nature of the information and the purposes for which it is processed.

If your account settings allow you to correct the information yourself, please use those tools. Otherwise, contact us using the methods listed in the “How Can You Exercise Your Privacy Rights?” section and identify the specific information you believe is inaccurate or incomplete. We may ask for additional information reasonably necessary to verify your identity and to understand the requested correction. We will use commercially reasonable efforts to correct inaccurate information. 

Right to Delete Your Personal Data

This is called the right to erasure or deletion. This right means you can ask for your Personal Data to be deleted.

Sometimes we can delete your information, but other times it is not possible for either technical or legal reasons. If that is the case, we will consider if we can limit how we use it. We will also inform you of our reason for denying your deletion request.

Right to Port or Move Your Personal Data

You may request a portable copy of certain Personal Data that you provided to us (and, where required by applicable law, Personal Data we observed about you from your use of our services). We will provide this Personal Data in a structured, commonly used, and machine-readable (readily usable) format that, to the extent technically feasible, allows you to transmit the information to another organization without hindrance. We typically provide portable copies by secure electronic means unless you request a different method that is reasonably available.

Please note that we will honor data portability requests that we can reasonably verify (see below) and within applicable legal timeframes (generally within 45 days, with a single extension of up to an additional 45 days where reasonably necessary). We do not charge a fee for responding to portability requests unless they are excessive, repetitive, or manifestly unfounded (and we will inform you before any fee is charged). We will not disclose data where doing so would reveal our or a third party’s trade secrets or other proprietary information, would adversely affect the rights or freedoms of others, or is not technically feasible. We will not require you to create an account to submit a request.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. Unless the applicable data protection laws permit it, we will not:

• Deny you goods or services;

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits or imposing penalties;

• Provide you a different level or quality of goods or services; or

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Please note, however, that participation in many USTA tennis programs requires use and disclosure of your Personal Data as further explained in this Notice.

Your Right to Opt Out of Sales, Sharing, and Targeted Advertising

You have the right to ask us to stop the “sale” of your Personal Data, to stop “sharing” your Personal Data for consideration and to opt-out of the processing of your Personal Data for cross-context behavioral advertising, as those terms are defined under applicable U.S. state privacy laws. We honor these choices across our websites, applications, and offline activities to the extent required by law.

You can exercise these rights by visiting our Your Privacy Choices page and following the instructions provided there. This includes options to opt out of sales/sharing/targeted advertising and to manage cookie settings. If you use our mobile applications, you may also limit ad tracking in your device settings. 

You can also opt out by contacting us using the methods listed in the “How Can You Exercise Your Privacy Rights?” section of this Notice. We will apply your request as required by applicable law.

We recognize browser or device-based opt-out preference signals, such as Global Privacy Control (GPC), where required by law. When we detect a valid signal, we will treat it as a request to opt out of sales/sharing/targeted advertising for the browser or device that sends the signal. If you are logged in (or if you provide additional information we request) we will make reasonable efforts to apply the signal to your account more broadly. Because GPC and other universal opt-out mechanisms operate per browser or device, you may need to enable the signal on each browser or device you use.

Subscriptions

You can manage your subscriptions to USTA communications and content by changing your settings in our preference center located at: https://www.usta.com/en/home/myaccount/notifications.html

A Note on Using Privacy Rights to Circumvent USTA Protections

The integrity of competitive and safe tennis relies on accurate and verifiable records. Therefore, requests to delete Personal Data related to competitive performance, such as match results, rankings, and ratings, generally cannot be honored. Under multiple state privacy laws, such data is retained based on recognized exceptions, including to: (i) fulfill the contract between USTA and the participant, which requires the administration of fair competition; (ii) support internal uses reasonably aligned with player expectations, such as maintaining historical records and calculating ratings; (iii) prevent fraudulent activity, including rating manipulation; and (iv) preserve a historical archive in the public interest of the sport. Similarly, Personal Data collected for participant safety programs, such as SafePlay background checks, is retained to comply with legal obligations and to protect the well-being of all participants.

While USTA may, at its discretion and where technically feasible, limit the public display of certain competitive Personal Data upon request, the underlying data itself will be retained. This retention is crucial for the internal integrity, security, and record-keeping purposes described above. Furthermore, the publication of match results and rankings is an exercise of free speech concerning matters of public interest. Once lawfully made public, such information may fall outside the scope of 'personal information' under certain statutes, providing an independent legal basis for denying requests to delete the public record of competition.

Attempts to leverage privacy rights to gain a competitive advantage are inconsistent with their intended purpose. USTA will not accommodate such requests, and individuals making them may face disciplinary proceedings under our governing documents.

Appeals

If we deny a request to limit or an opt‑out request where applicable state law provides a right to appeal, you may appeal using the instructions in our response.

How Can You Exercise Your Privacy Rights?

1. To exercise any of the rights described above, please submit a request by either:

2. Calling us at 1-800-990-8782

3. Contacting us by email at customercare@usta.com

4. Writing to us at: United States Tennis Association, Attn: Customer Care, 2500 Westchester Avenue Suite 411, Purchase, New York 10577; or

5. Filling out our online form for deletion requests: https://www.usta.com/en/home/about-usta/who-we-are/national/usta-privacy-policy/usta-right-to-delete.html

Verification of Your Identity

In order to correctly respond to your privacy rights requests except requests to stop the sale of your Personal Data, we need to confirm that you made the request. Consequently, we may require additional information to confirm that you are who you say you are.

For requests submitted via password-protected accounts, your identity is already verified. For requests sent by other means, we will verify your identity via a combination of personal identifiers.

We will only use the Personal Data you provide us in a request to verify your identity or authority to make the request.

Verification of Authority

If you are submitting a request on behalf of somebody else, we will need to verify your authority to act on behalf of that individual. When contacting us, please provide us with proof that the individual gave you signed permission to submit this request, a valid power of attorney on behalf of the individual, or proof of parental responsibility or legal guardianship. Alternatively, you may ask the individual to directly contact us by using the contact details above to verify their identity with USTA and confirm with us that they gave you permission to submit this request.

Response Timing and Format of Our Responses

We will confirm the receipt of your request within ten (10) business days and, in that communication, we will also describe our identity verification process (if needed) and when you should expect a response, unless we have already granted or denied the request.

Please allow us up to a month to reply to your requests (except requests to stop selling your Personal Data) from the day we received your request. If we need more time (up to 90 days in total), we will inform you of the reason why and the extension period in writing. 

We will act upon your request to opt-out from selling your Personal Data within fifteen (15) business days. We will also notify the third parties to whom we sold your Personal Data of your request and instruct them not to further sell your Personal Data. We will inform you about this in ninety (90) days from the receipt of your request.

If we cannot satisfy a request, we will explain why in our response. For data portability requests, we will choose a format to provide your Personal Data that is readily useable and should allow you to transmit the information from one entity to another entity without difficulty.

We will not charge a fee for processing or responding to your requests. However, we may charge a fee if we determine that your request is excessive, repetitive, or manifestly unfounded. In those cases, we will tell you why we made that determination and provide you with a cost estimate before completing your request.

Privacy of Children

USTA’s services include programs and events that may be used by families and minors. We apply special protections for minors’ Personal Data and obtain the appropriate consents described below. These protections are in addition to other rights and choices described in this Notice.  

USTA does not knowingly collect Personal Data online from children under 13 without first obtaining verifiable parental consent, except where a limited exception applies under applicable law.  

If Personal Data is collected relating to children under the age of 13, it is collected from parents or other authorized adults. We limit collection of children’s information to what is reasonably necessary for participation (for example, registering for a junior event, maintaining rankings/ratings, or communicating about schedules/results) and do not condition participation on providing more information than needed.  We do not sell or provide children’s information for targeted advertising without affirmative parental consent, or where applicable, affirmative consent of a teenager.

Registration Data

In order to access some of the services, programs, applications or promotions offered by USTA, you may be required to register and/or provide Personal Data, such as name, email, telephone number and birthdate (“Registration Data”).  Although information may be required to participate in certain activities or promotions, your participation in these activities or promotions is voluntary. By registering, you agree to: (i) provide true, accurate and complete information about yourself as prompted by the registration form; and (ii) maintain and promptly update the Registration Data to keep it true, accurate, current and complete. You acknowledge and agree USTA shall have no liability associated with or arising from your failure to maintain accurate Registration Data, including, but not limited to, your failure to receive critical information about our website or services or your account. You further agree USTA is authorized to verify such Registration Data through its own records as well as those of third parties.  Any suspected abuse of your Registration Data should be reported to USTA.  

Text/SMS Notifications

You may subscribe to USTA text messaging/SMS notifications in the United States. These messages may include, for example, notifications regarding USTA programs, your orders or special offers. By subscribing to USTA text notifications, you agree to receive automated text messages from USTA about its products and services at the phone number you provided when you subscribed, and that the messages may be sent via automated telephone dialing system or other technology. This mobile text program is intended for individuals over the age of 13. Message amounts and frequency may vary. Consent is not a condition of any purchase. Message and data rates may apply. Reply STOP to opt-out and HELP for customer support. For additional assistance, you may contact us at customercare@usta.com. You may receive an additional text message confirming your decision to opt-out. You understand and agree that attempting to opt-out by any means other than texting the opt-out command above is not a reasonable means of opting out. Carriers are not liable for delayed or undelivered messages.

Publication of Information

As a condition of participating in certain programs, such as leagues, tournaments, and other public tennis programs or events, you acknowledge and agree that certain Personal Data, which varies based on the program or event type, but may include name, team roster, draw sheets, match results, Sectional Association affiliation, rating, ranking, or other data points may be displayed and/or published within USTA properties, including without limitation, TennisLink and Serve Tennis, or through any other system that USTA or a third-party affiliate employs to store and display similar information, such as worldtennisnumber.com. This information is publicly searchable. The publication of this information is an essential requirement of these programs and events, and required for league administration, tournament management and results, ratings and rankings. If you do not agree to the sharing and publication of this data, you will not be able to participate in these programs. For more information about your choices and to exercise your privacy rights, please refer to the relevant sections of this Notice or Contact Us.

ITF World Tennis Number

The ITF World Tennis Number (WTN) provides a global standard for players. It is a 40-1 scale, with 40 being a beginner player and 1 being an elite professional. This scale is for all players, regardless of age, gender, or ability. Players will have separate ITF World Tennis Numbers for singles and doubles. ITF World Tennis Number was developed by the International Tennis Federation (ITF). The ITF is the international governing body of tennis that works with national associations worldwide to support the growth of the sport. For more information on USTA’s participation with the World Tennis Number see (https://www.usta.com/en/home/organize/program-resources/national/itf-world-tennis-number.html).

Participation in USTA, ITF, and additional USTA partner events will count toward a player’s WTN rating. Players must have match results in order to generate an initial rating. Your WTN rating may appear on USTA.com, TennisLink.com, and additional USTA properties as well as on worldtennisnumber.com, and USTA Connect partners who are licensed to do so. Worldtennisnumber.com is owned and operated by the ITF and is governed by ITF privacy notices which can be found at: https://www.itftennis.com/en/about-us/privacy-notices/?type=privacy-notices

Securing Your Personal Data 

We are committed to keeping your Personal Data safe. We maintain technical, administrative, and physical safeguards designed to protect Personal Data against unauthorized access, use, disclosure, alteration, and destruction. We apply these safeguards in a manner that is appropriate to the sensitivity of the information and the risks associated with our processing. Our security program includes access and authentication controls, security monitoring, employee training, vendor oversight, and measures such as encryption where appropriate. Although we strive to protect your information, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. 

Users Outside the United States

USTA is the national governing body for the sport of tennis in the United States.   Our website and services are directed  solely towards users who reside in the United States.  If you choose to use this website from outside the United States, you are consenting to the collection, storage, processing, and transfer of your information in and to the United States, pursuant to the laws of the United States.

We may process your Personal Data on the basis of:

• the need to perform a contract with you;

• our legitimate interests or those of a third party, such as our interest in recruiting and retaining members;

• the need to comply with the law; or

• any other ground, as required or permitted by law.

Notwithstanding the foregoing, similar to the processes described above, if you are located outside of the United States, USTA will honor the following requests from users:

         i.            If the processing of Personal Data is based on your consent, the right to withdraw consent for future processing of that data.

        ii.            The right to request from USTA access to and rectification of your Personal Data.

        iii.            Subject to reasonable limitations, the right to request restriction of the processing of your Personal Data.

        iv.            Subject to reasonable limitations, the right to request erasure of your Personal Data.

In the event the GDPR applies to our processing of your Personal Data, you have the right to lodge a complaint with a supervisory authority if you are not satisfied with how we process your Personal Data.

Specifically, you can lodge a complaint in the Member State of the European Union of your habitual residence, place of work, or the alleged violation of the GDPR.

You may contact USTA using any of the methods described in the “How Can You Exercise Your Privacy Rights?” section of this Policy.

 Links to Other Web Sites

You should be aware that when you are on our websites or mobile applications you could be directed to other websites beyond our control. For example, if you “click” on a banner advertisement, the “click” may take you off our website onto a different website. This includes links from advertisers, sponsors and partners that may use our website’s logo as part of a co-branding agreement. These other websites may send their own cookies to you, independently collect data or solicit Personal Data and may or may not have their own published privacy policies. If you visit a website that is linked to our website, you should consult that website’s privacy policy before providing any Personal Data. Please note that USTA is not responsible for the privacy practices of third parties.

Other Terms

Your use of this website and USTA’s digital platforms and mobile applications are subject to the Terms and Conditions of Use. If you choose to use this website and USTA’s digital platforms and mobile applications, your visit and any dispute over privacy and data collection are subject to this Privacy Policy and our Terms and Conditions of Use including limitations on damages and application of the law of the State of New York.

Changes to this Notice

If we make any material change to this Notice, we will post the revised Notice to this web page. We will also update the “Effective” date. By continuing to use our services after we post any of these changes, you accept the modified Notice.

Contact Us

If you have any questions about this Notice or our processing of your Personal Data, or want to submit a verifiable consumer request, please write to our privacy team by email at customercare@usta.com or call at 1-800-990-8782  or by postal mail at:

United States Tennis Association Incorporated

Attn: Customer Care

2500 Westchester Avenue, Suite 411

Purchase, New York 10577

Please allow up to four weeks for us to reply.