USTA Privacy Policy


Welcome to This site (the “Site”) is owned by United States Tennis Association Incorporated (the "USTA") and is operated by and on behalf of the USTA and its affiliated companies, including USTA National Tennis Center Incorporated, USTA Foundation Incorporated, and US Open Series LLC (collectively, the “USTA Family of Companies,” “we” “us” or “our”).

Please note that this Privacy Policy, except for the portions of this Privacy Policy describing the collection of information through this Site, does not cover the privacy practices of USTA sections or districts, which operate independently.  USTA sections and districts may collect, use and share your personal information in different ways from those described in this Privacy Policy.

This Privacy Policy is designed to tell you about our practices regarding collection, use and disclosure of information that we may collect from and about you.  Please be sure to read this entire Privacy Policy before using or submitting information to this Site.


Your Consent

By using this Site, you agree with the terms of this Privacy Policy. Whenever you visit this Site, you consent to the collection, use and disclosure of that information in accordance with this Privacy Policy, the Terms of Use and any specific provisions of this Site that may be presented at the time information is collected.


About Children

The Site is a general audience site. We do not knowingly collect any personal information from children under the age of thirteen on the Site. If in the future, we collect personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.). The Internet offers children wonderful educational and entertainment resources. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the Direct Marketing Association’s Web site ( and explore the Get CyberSavvy! Program as well as the GetNetWise Web site ( to learn more about parental control tools


Registration Data

In order to access some of the services, applications or sweepstakes offered by the USTA, you may be required to register and/or provide personal information, such as name, email, telephone number and birthdate (“Registration Data”).  Although information may be required to participate in certain activities or promotions, participants provide that information voluntarily.

By registering, you agree to: (i) provide true, accurate and complete information about yourself as prompted by the registration form; and (ii) maintain and promptly update the Registration Data to keep it true, accurate, current and complete. You acknowledge and agree the USTA shall have no liability associated with or arising from your failure to maintain accurate Registration Data, including, but not limited to, your failure to receive critical information about the site or any mobile service or your account. You further agree the USTA is authorized to verify such Registration Data through its own records as well as those of third parties.  Any suspected abuse of your Registration Data should be reported to the USTA.  


Publication of Information

As a condition of participating in certain programs, such as leagues, tournaments, and other programs or events, you acknowledge and agree that certain personal information, which varies based on program or event type, but may include name, team roster, draw sheets, match results, Sectional Association affiliation, rating,  ranking, or other data points may be displayed and/or published within USTA properties TennisLink, Serve Tennis, or through any other system that the USTA or a third-party affiliate employs to store and display similar information, such as  This information is publicly searchable.  The publication of this information is an essential requirement of certain programs and events, such as league administration, tournament management and results and ratings and rankings. If you do not agree to sharing and publishing of the data immediately stop using USTA services or products and contact the USTA.


ITF World Tennis Number

The ITF World Tennis Number (WTN) provides a global standard for players. It is a 40-1 scale, with 40 being a beginner player and 1 being an elite professional. This scale is for all players, regardless of age, gender, or ability. Players will have separate ITF World Tennis Numbers for singles and doubles. ITF World Tennis Number was developed by the International Tennis Federation (ITF). The ITF is the international governing body of tennis that works with national associations worldwide to support the growth of the sport. For more information on USTA’s participation with the World Tennis Number see (

Participation in USTA, ITF, and additional USTA partner events will count toward a player’s WTN rating. Players must have match results in order to generate an initial rating. Your WTN rating may appear on,, and additional USTA properties as well as on, and third party tennis sites who are licensed to do so. is owned and operated by the ITF and is governed by ITF privacy notices which can be found at:


Active Information Collection

Like many Web sites, this Site actively collects information from its visitors both by asking them specific questions and by permitting them to communicate directly with us via e-mail, feedback forms, social media and so forth. Some of the information that you submit may be personally identifiable information (that is, information that can be uniquely identified with you, such as your full name, address, e-mail address, phone number and so on).

Some areas of this Site may require you to submit information in order for you to benefit from the specified features (such as newsletter subscriptions, tips/pointers, order processing and so forth) or to participate in a particular activity (such as sweepstakes or other promotions and so forth). You will be informed at each information collection point what information is required and what information is optional.


Information From Other Sources

From time to time we, and/or our operational partners may receive information about you from other sources and add it to the data previously collected about you.


Passive Information Collection

As you navigate through this Site and/or receive emails in connection with this Site, certain information may be passively collected (that is, gathered without your actively providing the information) using various technologies and means, including, without limitation, those described below:


IP Addresses and Automatic Information

We may collect IP addresses and/or automatic information for purposes of system administration and to report aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address.

Automatic information is information collected by our computers when you request Web pages from the Site. Automatic information may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such information. When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.


How We Use Cookies and Other Tracking Technologies

As with many websites, this Site and our online services (such as our emails) may use a standard technology called a “cookie” and other similar technologies (such as, pixels and web beacons), which are small data files that are transferred to your computer when you use this Site. These technologies automatically identify your browser whenever you interact with the Site.


Categories of Cookies

We use cookies for the following types of purposes:

Strictly necessary cookies. These are cookies that are required for the operation of the Site.

Performance cookies.  These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Site and will not be able to monitor its performance.

Functional cookies. These are used to recognize you when you return to the Site. This enables us to personalize our content for you and remember your preferences.

Targeting cookies. These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

You can find more information about the individual cookies we use and the purposes for which we use them in the tables below:


Strictly necessary cookies:







Used with the Amazon Web Services load balancer application and to preserve user session state across page requests.





Performance cookies:




Google Analytics



Google Analytics is a web analytics service provided by Google, Inc., to help us see how our website is used. The data collected by Google Analytics is used to analyze how frequently the same people revisit the website, how the website is found, and which pages are most (and least) frequently viewed.


To opt-out of Google analytics, please see:


For Google’s privacy policy, please see:









Functional cookies:
















































These cookies are used in connection with the site


Targeting cookies:




Adobe Audience Manager












Adobe Audience Manager relies on cookies to perform different functions including assigning IDs, recording data calls, error tracking, and testing to see if cookies can be set. These cookies enable USTA to personalize and improve the performance of our websites, social networking pages, and marketing messages.


To opt-out please see:


For Adobe’s privacy policy, please see:



Controlling and Deleting Cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from the Site you can do so by changing the settings in your web browser. To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser.

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use your browser’s “Help” function or alternatively, you can visit, which explains, step-by-step, how to control and delete cookies in most browsers.

Similar Technologies

We use technologies that resemble cookies to help track user activities and preferences. For example, we may use web beacons (tiny graphics with a unique identifier embedded on web pages or emails) to track your activities and communicate with cookies. You cannot opt out of web beacons used on webpages, but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only.

Mobile Apps

Our apps (e.g., for iOS and Android) do not use cookies, but may use tracking technologies to, for example, authenticate you as a registered user, allow you to use the app’s features, and help us understand how our apps are being used. You cannot opt out of these mobile tracking technologies, but you may delete your apps and use the web versions of our services instead.


Third-Party Ad Serving & Audience and Traffic Measurement Services

The Site may use third-party network advertisers to serve advertisements you may see based on your visit. Network advertisers are third parties that display advertisements based on your visits to the Site and other websites you have visited. Third-party ad serving enables advertisements to be served to you for products or websites you might be interested in. In addition, we may share this information with Ace to allow them and their network advertisers to serve ads based on your interests to you.

The Site is in compliance with the Ad Choices Self-Regulatory Program for Online Behavioral Advertising. The goal of Ad Choices is to provide you with information about how online advertising works and the choices you have.

You may visit the page to learn more about online behavioral advertising and to see your opt-out choices from companies that are participants in the Self-Regulatory Program for Online Behavioral Advertising.

Please note that if you choose to opt out, you will still see ads, but these ads will not be customized based on your interests generated from your visits over time and across different websites. In addition, the preferences you select on the page may not apply to mobile devices. Due to the differences between using apps and websites on mobile devices, opt-outs will need to be set for both browsers and apps.


Use and Disclosure of Information

Except as otherwise stated, the USTA Family of Companies may use information you provide to improve the content of our Site, to customize the display of the Site to your preferences, to communicate information to you, for our marketing and research purposes, and for the purposes specified in this Privacy Policy.

If you provide personally identifiable information to this Site, we may combine such information with other actively collected information unless specified otherwise at the point of collection on this Site. We may also combine personally identifiable information with passively collected information.

We may disclose your personally identifiable information as well as passively collected information to third parties located in the United States and/or any other country:

        i.            to our affiliates;

       ii.            to our sponsors;

      iii.            to other tennis related organizations (including but not limited to USTA sections and districts);

      iv.            to the ITF for use on;

       v.            to select companies or organizations which we believe may offer products, services, materials or information of interest;

      vi.            to third parties we use to support our business (including fulfillment services, technical support, delivery services, chat service providers, email service providers, forum service providers, advertisement sales and management services and financial institutions);

    vii.            in connection with the sale, assignment or other transfer of the business of this Site to which the information relates; or

    viii.            where required by applicable laws, court orders or government regulations.

In addition, we will make full use of all information acquired through this Site that is not in personally identifiable form.

You acknowledge and agree that USTA, in management of certain programs and promotions, or programs may share your information with USTA sections and districts, affiliated businesses, the ITF, sweepstakes partners or sponsors (collectively, “Permitted Third Parties”). Your registration on our Site constitutes permission for the USTA and Permitted Third Parties to contact you for promotional and/or marketing purposes. Your relationship with each Permitted Third Party is independent of the USTA and subject to that Permitted Third Party’s terms of use and/or privacy policy. By registering, you acknowledge and agree that USTA does not and cannot control the actions of any Permitted Third Party, and you further agree to release and hold harmless USTA from any and all liability, injury, loss or damage of any kind that may arise from or out of your interaction with such Permitted Third Party.


Accessing, Correcting, Deleting and Opting Out of Certain Disclosures of Your Information

USTA understands that you may want to better understand the information USTA has received about you, to correct your information with the USTA, and to limit how USTA may retain and use your personal information.

If you would like to learn more about:

         i.            the categories or specific items of personal information USTA has collected about you;

        ii.            the categories of personal information shared with our sponsors and other companies or organizations which we believe may offer products, services, materials or information of interest to you; and/or

        iii.            the categories of third parties to whom the personal information was shared.

You may make such a request by emailing  You may also contact USTA at to correct or delete any information that USTA possesses about you or to request that USTA not share your information with the third parties described above.   

Please note that there are some limitations on these rights.  USTA is able to provide your information only with respect to your interactions with, Net Generation, and USTA Membership programs.

For your security, if your request comes from an email account other than the one USTA has on file for you, USTA may require you to verify your identity through your registered email address or by other means.   You may also review and correct your account information, email subscriptions and other preferences by logging into your USTA account using your user ID and password.

There may be some circumstances where USTA may not be able to honor a request to correct or delete your personal information. For example, without limitation, we cannot agree to delete your match data, as it will affect the records of other players, or when it is necessary to protect USTA’s legal rights.

If you would like to opt-out of USTA sharing your information with sponsors and other companies or organizations which we believe may offer products, services, materials or information of interest to you, you may request that we do so by emailing to make such a request.



We will take reasonable steps to protect your personally identifiable information as you transmit your information from your computer to our Site and to protect such information from loss, misuse and unauthorized access, disclosure, alteration or destruction in accordance with this Privacy Policy and the Terms of Use. You should keep in mind that no Internet transmission is ever 100% secure or error-free. In particular, email sent to or from this Site may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail. Moreover, where you use passwords, usernames, ID numbers or other special access features on this Site, it is your responsibility to safeguard them.


Links to Other Web Sites

You should be aware that when you are on the Site you could be directed to other sites beyond our control. For example, if you "click" on a banner advertisement, the "click" may take you off the Site onto a different Web site. This includes links from advertisers, sponsors and partners that may use the Site’s logo as part of a co-branding agreement. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Website that is linked to our Site, you should consult that site’s privacy policy before providing any personal information. Please note that the USTA Family of Companies are not responsible for the privacy practices of third parties.


Other Terms

Your use of this Site is subject to the Terms and Conditions of Use. If you choose to use this Site, your visit and any dispute over privacy and data collection is subject to this Privacy Policy and our Terms and Conditions of Use including limitations on damages and application of the law of the State of New York.


How to Contact Us

If you have any questions, comments or concerns about this Privacy Policy or the information practices of this Site, please contact us as follows:

United States Tennis Association

Attention: Customer Care

2500 Westchester Avenue, Suite 411, Purchase, NY 10577

(914) 696-7000


California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, our customers who are California residents have the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.

To make such a request, please contact the following with such request:

United States Tennis Association

Attention: Advanced Media Dept.- California Privacy Compliance

2500 Westchester Avenue, Suite 411, Purchase, NY 10577

White Plains, NY 10604


International Users


Users Outside the United States

The USTA is the national governing body for the sport of tennis in the United States.   This Site is directly solely towards users who reside in the United States.  If you choose to use this website from outside the United States, you are consenting to the collection, storage, processing, and transfer of your information in and to the United States, pursuant to the laws of the United States.

Notwithstanding the forgoing, similar to the processes described above, the USTA will honor the following requests from users:

         i.            If the processing of personal data is based on your consent, the right to withdraw consent for future processing of that data.

        ii.            The right to request from USTA access to and rectification of your personal data.

        iii.            Subject to reasonable limitations, the right to request restriction of the processing of your personal data.

        iv.            Subject to reasonable limitations, the right to request erasure of your personal data.

You may contact USTA using any of the methods described in the “How to Contact Us” section of this Policy.


Do Not Track Signals

Some browsers have incorporated a Do Not Track (DNT) feature. These features, when turned on, send a signal that you prefer that the website you are visiting not collect and use data regarding your online searching and browsing activities. As there is not yet a common understanding on how to interpret the DNT signal, we currently do not respond to DNT signals on our site.


Changes to This Privacy Policy

If this Privacy Policy changes, the revised policy will be posted on this Site. Please check back periodically, and especially before you provide any personally identifiable information. This Privacy Policy was last updated on and is effective as of March 2022.