USTA Cookie Policy

Introduction

This Cookie Policy explains how the United States Tennis Association ("USTA," "we," "us," or "our") uses cookies and similar tracking technologies across our websites, mobile applications, and online services (collectively, the "Services"). This policy applies to all USTA digital properties, including but not limited to:

USTA.com
USTACoaching.com
RedBallTennis.com
USTAFoundation.com
TennisLink.usta.com
And other USTA-owned and operated digital platforms
For the US Open cookie policy, please visit usopen.org

This Cookie Policy should be read in conjunction with our Privacy Policy.

What Are Cookies and Similar Technologies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.

Similar technologies include:

Web Beacons/Pixels: Small graphic images (also known as "pixel tags" or "clear GIFs") embedded in web pages or emails that track user behavior
Local Storage: HTML5 local storage and session storage that allow websites to store data locally in your browser
Software Development Kits (SDKs): Code libraries integrated into mobile applications that enable analytics and advertising functionality
Mobile Advertising Identifiers: Device-specific identifiers (IDFA for iOS, AAID for Android) used for advertising and analytics in mobile apps
Service Workers: Scripts that run in the background to enable features like offline functionality and push notifications

Throughout this policy, we use the term "cookies" to refer to cookies and all similar technologies.

Where Cookies Are Used

Web Browsers

Cookies function across all major web browsers when you access USTA digital properties. The cookies described in this policy are compatible with and may be deployed when you use:

Google Chrome (desktop and mobile)
Safari (macOS, iOS, iPadOS)
Mozilla Firefox (desktop and mobile)
Microsoft Edge (desktop and mobile)
Opera (desktop and mobile)
Samsung Internet Browser (mobile)
Other Chromium-based browsers

Browser compatibility may vary for certain advanced technologies. We recommend using the latest version of your preferred browser for optimal functionality and security.

Authentication and Access Management

Cookies play a critical role in authentication and secure access across USTA digital properties:

Single Sign-On (SSO): When you log into any USTA digital property, authentication cookies enable you to seamlessly access other USTA properties without repeated logins. This includes integration with:

Okta authentication services
Auth0 identity management
Cornerstone Learning Management System (LMS) for USTACoaching.com
TennisLink membership system
Serve Tennis system
USTA Player mobile app
Net Generation mobile app

Session Management: Cookies maintain your authenticated session, allowing you to:

Stay logged in as you navigate between pages
Access member-only content and features
Complete multi-step processes (registration, checkout, course enrollment)
Maintain your shopping cart across sessions

Security: Authentication cookies help protect your account by:

Verifying your identity on each request
Detecting and preventing unauthorized access
Supporting multi-factor authentication (where applicable)
Enabling secure logout functionality

USTA Websites and Digital Properties

Cookies are deployed across the full USTA digital ecosystem, including:

Primary Websites:

USTA.com - Main USTA website for news, events, membership, and programs
USTACoaching.com - Coaching education, certification, and online learning hub
Serve Tennis- Tournament and program registration and management
RedBallTennis.com - Youth tennis development and Red Ball programming
USTAFoundation.com - USTA Foundation initiatives and charitable programs
TennisLink.usta.com - League registration, and player records

Embedded Components: Cookies may also be used in:

USTA widgets embedded on third-party websites
Social media integrations (Facebook, Twitter/X, Instagram, LinkedIn)
Video players hosting USTA content
Interactive tools and calculators

Note: Each USTA digital property may use different combinations of cookies based on its specific functionality and purpose. The US Open website (usopen.org) maintains a separate cookie policy.

Subdomain and Microsites

Cookies may be shared across USTA subdomains and microsites to provide consistent experiences, including but not limited to:

Section-specific sites (e.g., Southern, Eastern, Middle States sections)
Event-specific microsites
Campaign landing pages
Partner program portals

Third-Party Integrations

Cookies are used when USTA Services integrate with third-party platforms:

Payment processing-Stripe (Coach Membership)and World Pay (Player Membership)
Content management (Adobe Experience Manager)
Marketing automation platforms
Customer relationship management (CRM) systems

Email service providers
Analytics and measurement tools

How We Use Cookies

As with many websites and online services, USTA uses cookies and similar technologies to:

Enable essential website functionality and security
Remember your preferences and settings
Understand how you use our Services and improve performance
Deliver personalized content and relevant advertising
Measure the effectiveness of our marketing campaigns
Authenticate users and prevent fraud
Comply with legal obligations

Categories of Cookies We Use

We classify cookies into four main categories based on their purpose:

1. Strictly Necessary Cookies

These cookies are essential for our systems to function properly and cannot be disabled in our systems. They are usually only set in response to actions you take, such as logging in, filling out forms, or setting your privacy preferences. Without these cookies, some or all of our Services may not function properly.

You cannot opt out of strictly necessary cookies, but you can set your browser to block or alert you about these cookies. However, some parts of our systems will not work if you do so.

2. Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance. They help us understand which pages are most and least popular, how visitors navigate, and identify technical issues. All information collected by these cookies is aggregated and anonymous.

If you do not allow these cookies, we will not know when you have visited and will not be able to monitor and improve performance.

3. Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences (language, region, facility searches, or registration types), recognizing you when you return to, and providing personalized content. They may be set by us or by third-party providers whose services we use.

If you do not allow these cookies, some or all of these features may not function properly, and you may need to re-enter your preferences each time you visit.

4. Targeting/Advertising Cookies

These cookies may be set through our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other websites. They work by uniquely identifying your browser and device. They do not store personal information but are based on uniquely identifying your browser and device.

If you do not allow these cookies, you will experience less targeted advertising, but the number of advertisements will not be affected by allowing cookies.

Detailed Cookie Tables

Below is a comprehensive list of cookies used across USTA digital properties. Please note that cookies may vary by specific property and over time as we update our Services.

Strictly Necessary Cookies

Performance Cookies

Organization	Cookie Name	Purpose	Duration	Type
Google Analytics 4	_ga	Distinguishes unique users and generates statistical data	2 years	First-party
Google Analytics 4	ga[container-id]	Used by Google Analytics 4 to persist session state	2 years	First-party
Google Analytics 4	_gid	Distinguishes users for 24-hour period	24 hours	First-party
Google Analytics 4	_gat	Used to throttle request rate	1 minute	First-party
Adobe Analytics	s_cc	Determines if cookies are enabled in the browser	Session	First-party
Adobe Analytics	s_sq	Contains information about the previous link clicked	Session	First-party
Adobe Analytics	s_vi	Unique visitor identifier	2 years	Third-party
Hotjar	hjSession*	Holds current session data for analytics	30 minutes	First-party
Hotjar	hjSessionUser*	Set when a user first lands on a page	1 year	First-party
New Relic	NREUM	Performance monitoring and diagnostics	Session	First-party

To opt out of Google Analytics: Visit Google Analytics Opt-out Browser Add-on

For Google's privacy policy: https://policies.google.com/privacy

Functional Cookies

Organization	Cookie Name	Purpose	Duration	Type
USTA	navigationLocation	Remembers your last navigation location on the site	30 days	First-party
USTA	facilitySearchText	Stores your recent facility search queries	90 days	First-party
USTA	registrationType	Remembers your selected registration type preference	1 year	First-party
USTA	dontShowSenior	Stores preference to hide certain age-related notices	1 year	First-party
USTA	cartNumber	Maintains your shopping cart session	30 days	First-party
USTA	userAddedFacilities	Remembers facilities you've added to favorites	1 year	First-party
USTA	alert_banner_session_storage_ids	Tracks which alert banners you've dismissed	Session	First-party
USTA	redirected-from-alert-banner-{id}	Tracks alert banner click-throughs	Session	First-party
USTA	sharedLocation	Stores location sharing preferences	30 days	First-party
USTA	section	Remembers your USTA section preference	1 year	First-party
USTA	district	Remembers your USTA district preference	1 year	First-party
USTA	linkClicked	Tracks which navigation links you've used	Session	First-party
USTA	recentFacilityTabClicked	Remembers your last facility tab selection	Session	First-party
USTA	ctaClicked	Tracks call-to-action button interactions	Session	First-party
USTA	firstName	Stores your first name for personalization	1 year	First-party
USTA	redirecturl	Stores intended destination after login	Session	First-party
USTA	returnUrl	Stores return URL for navigation continuity	Session	First-party
USTA	orderredirecturl	Stores redirect after order completion	Session	First-party
USTA	currentLocation	Stores your current geographic location preference	30 days	First-party
Cornerstone LMS	CSOD-SSO-TOKEN	Single sign-on token for learning management system	Session	Third-party
Cornerstone LMS	CSOD-USER	User identifier for LMS sessions	Session	Third-party
Adobe Experience Manager	cq-authoring-mode	Enables content authoring functionality	Session	First-party

Targeting/Advertising Cookies

Organization	Cookie Name	Purpose	Duration	Type
Meta (Facebook)	_fbp	Used to deliver advertising and measure campaigns	90 days	Third-party
Meta (Facebook)	fr	Contains unique browser and user identifiers for ads	90 days	Third-party
LinkedIn	li_sugr	Browser identifier for advertising	90 days	Third-party
LinkedIn	UserMatchHistory	LinkedIn Ads ID syncing	30 days	Third-party
Google Ads	_gcl_au	Used by Google AdSense for advertising efficiency	90 days	First-party
Google Ads	IDE	Used by DoubleClick to register user actions	1 year	Third-party
Google Ads	test_cookie	Checks if browser accepts cookies	15 minutes	Third-party
Twitter/X	personalization_id	Personalizes content and ads on Twitter	2 years	Third-party
Twitter/X	muc_ads	Optimizes ad delivery on Twitter	2 years	Third-party

For Adobe's privacy policy: https://www.adobe.com/privacy.html

To opt out of interest-based advertising generally: Visit Digital Advertising Alliance (DAA), Network Advertising Initiative (NAI), or European Interactive Digital Advertising Alliance (EDAA)

Email Tracking Technologies

Our marketing emails may contain web beacons (also called "tracking pixels") that help us understand email engagement, such as whether an email was opened and which links were clicked. These technologies are connected to cookies and may collect:

Email open rates
Click-through rates
Device and email client information
Time and date of email interaction

You can limit email tracking by:

Setting your email client to display text-only emails
Disabling automatic image loading in your email client
Unsubscribing from marketing emails using the link at the bottom of each email

Mobile Application Tracking

Our mobile applications (including the USTA Tennis app, TennisLink Mobile, Net Generation app, and USTA Flex app) do not use traditional browser cookies but do use mobile tracking technologies:

Mobile Technologies Used:

Mobile Analytics SDKs:

Google Analytics for Firebase
Adobe Analytics Mobile SDK
Segment Analytics

Functionality:

User authentication and session management
Feature usage tracking and app performance monitoring
Crash reporting and error diagnostics
Push notification delivery

Advertising Identifiers:

iOS: Apple's Identifier for Advertisers (IDFA)
Android: Google's Advertising ID (AAID)

These identifiers are used for advertising personalization and attribution. They do not directly identify you personally but are unique to your device.

Mobile Opt-Out Options:

For iOS:

Go to Settings > Privacy & Security > Tracking
Disable "Allow Apps to Request to Track"
Or disable tracking on a per-app basis

For Android:

Go to Settings > Privacy > Ads
Enable "Opt out of Ads Personalization"
Or reset your advertising ID

Alternative: You may delete our mobile apps and access our Services through mobile web browsers instead, where you can manage cookies as described below.

Local Storage and Modern Web APIs

In addition to cookies, we use modern browser storage technologies:

HTML5 Local Storage: Stores data locally in your browser with no expiration date. Used for caching user preferences and improving page load performance.

Session Storage: Similar to local storage but clears when you close your browser tab. Used for temporary data like form inputs.

IndexedDB: A browser database for storing larger amounts of structured data. Used for offline functionality in some applications.

Service Workers: Background scripts that enable features like:

Offline access to previously viewed content
Push notifications
Background data synchronization

You can clear local storage data through your browser settings, typically under "Clear browsing data" or "Privacy settings."

Cross-Domain and Cross-Platform Cookie Usage

USTA operates multiple digital properties, and we may share certain cookies across these properties to:

Maintain your login session across USTA sites
Provide consistent personalization
Analyze user journeys across our ecosystem
Coordinate marketing campaigns

When you navigate between USTA properties (such as from USTA.com to USTACoaching.com), we may pass session information through secure, encrypted parameters to maintain your authenticated state and preferences.

Third-party service providers (such as Adobe, Google, and Cornerstone) may also use cross-domain tracking to provide services across multiple USTA properties.

How to Control and Delete Cookies

You have several options to control or delete cookies:

Browser Settings

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when a cookie is being sent. Instructions vary by browser:

Chrome: Settings > Privacy and Security > Cookies and other site data
Safari: Preferences > Privacy > Manage Website Data
Firefox: Options > Privacy & Security > Cookies and Site Data
Edge: Settings > Privacy, search, and services > Cookies and site permissions

Important: Blocking or deleting cookies may prevent you from accessing certain features of our Services, such as staying logged in or saving preferences.

For detailed instructions on managing cookies in specific browsers, visit www.aboutcookies.org or www.allaboutcookies.org.

USTA Cookie Preference Center

You can manage your cookie preferences for USTA websites at any time by clicking the "Cookie Settings"wizard on the left side of your screen

Our cookie preference center allows you to:

Accept or reject cookies by category
View a real-time list of cookies active on your device
Update your preferences at any time

Opt-Out Tools

For specific tracking technologies:

Google Analytics:
https://tools.google.com/dlpage/gaoptout

Adobe Marketing Cloud:
https://www.adobe.com/privacy/opt-out.html

Digital Advertising Alliance (DAA):
http://optout.aboutads.info/

Network Advertising Initiative (NAI):
http://optout.networkadvertising.org/

Do Not Track Signals: Some browsers offer "Do Not Track" (DNT) settings. Currently, there is no industry consensus on how to respond to DNT signals, and we do not respond to DNT browser settings at this time.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:

Posting the updated policy on our websites with a new "Effective Date"

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Contact Us

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@usta.com
Phone: 1-800-990-8782
Mail:
United States Tennis Association
Attn: Privacy Officer
2500 Westchester Avenue, Suite 411
Purchase, NY 10577

Additional Resources

Last Updated: January 15, 2026

Version: 2.0