USTA Southern Advocacy - What to Use Now

What to use now: essential resources

This document provides essential resources that local tennis groups can use to support successful tennis advocacy. The resources have been selected to help advocates promote the growth and benefits of tennis, build relationships, mobilize support, leverage information, utilize media, and understand funding and business development.

INFORMATIONAL RESOURCES

USTA Community Advocacy Handbook (2020) Download pdf.

This handbook can be used for guidance on various useful topics, including developing your project, gaining support, cultivating community partnerships, communicating the benefits of tennis, engaging with media, and understanding funding and business development.

USTA Advocacy in Motion Worksheet

This two-page worksheet offers suggestions for forming an Advocacy Committee, including an overview of the process and things to consider. This worksheet is also available in the USTA Community Advocacy Handbook (Appendix XII, pp. 50-52). Download pdf.

USTA Southern Lines Policy webpage

The current line policy is in place for events in the USTA Southern Section:

“Tennis courts eligible for USTA Southern sanctioned competition, including junior and adult tournaments and league, must contain only lines prescribed by the ITF Rules of Tennis, as set out in the USTA Handbook of Tennis Rules and Regulations.” Go to webpage.

Although courts that include both tennis and pickleball lines are not eligible to host sanctioned play in the USTA Southern Section, USTA Southern will continue to explore options to collaborate with facilities and providers who wish to offer pickleball and help advocate for the construction of separate pickleball courts.

USTA Statement of Guidance – Update (01.27.2023)

This two-page document provides guidance for the development, expansion, and renovation of public facilities and spaces related to tennis and pickleball. This guidance is presented with the understanding that, while tennis remains the most popular racquet sport in the United States, both tennis and pickleball are currently experiencing significant growth throughout the country resulting in an increased demand for courts. Download pdf.

USTA Venue Services webpage

Whether you are beginning the process of building or adding to a tennis facility, are interested in 36' or 60' tennis courts, or need to repair courts, this is the place to visit for information and resources, including financial assistance. Go to webpage.

2023 Guide to USTA Venue Services flier

This one-page flier provides an overview of the business, technical, and advocacy services, digital tools, and facility funding available through USTA Venue Services. Download pdf.

Tennis Center Feasibility Study, Final Draft Report, April 2022 (Flower Mound, Texas) – Appendix B: Economic Impact Analysis, pp. 69-76 

This document is the final draft report of a tennis center feasibility study conducted for Flower Mound, Texas. Special attention should be paid to the economic impact analysis (Appendix B, pp. 69-76), which addresses potential employment, development, and tourism. The document provides a model for thinking about and framing tennis facility development to highlight the positive economic impact it can have on a community. Download pdf.

U.S. tennis participation grew for a third straight year in 2022 (01.12.2023)

This article reports the recent participation increases and growth trend of tennis. Go to webpage.

Surge in tennis participation led by growth in ethnic diversity (03.06.2023)

This article summarizes the increased ethnic diversity represented in the ongoing growth of tennis. Go to webpage.

PROMOTIONAL RESOURCES

USTA Advantage Tennis Advocacy flier

This brief yet informative two-page promotional flier (which can be printed front-to-back) explains why citizens should advocate for local tennis courts and provides basic facts, links to resources, and steps to build an action plan. It can be used to mobilize support while promoting tennis. Download pdf.

USTA Advantage Tennis Advocacy buck slip

Like the flier above yet smaller, this is a brief yet informative promotional item that incorporates a QR code and, when printed front-to-back, is the size of a dollar bill. It is designed to quickly engage citizens in local tennis advocacy and to give them basic facts, links to resources, and steps to build an action plan. Download pdf.

USTA Tennis is Boooooooming graphic

This is a three-page document is designed to illustrate the health benefits of tennis (increases life expectancy by nearly 10 years) and the rapid growth in tennis participation, with a comparison to all other racquet sports. Download pdf.

USTA Smashing Benefits of Tennis flier (youth)

This one-page flier addresses the many benefits of tennis for youth, including better grades, a higher likelihood of attending college, a reduction in risky behaviors, greater physical activity, improved strategic problem-solving, and increased self-confidence. Download pdf.

USTA Long Live Tennis flier (adults)

This one-page flier illustrates the many benefits of tennis for adults, including heart health, stress reduction, social engagement, improved coordination, and fitness. Download pdf.

USTA Top 10 Reasons to Play Tennis flier

This one-page flier communicates the many benefits of playing tennis, including physical (“your body”), lifestyle (“your life”), and cognitive (“your brain”). This flier is also available in the USTA Community Advocacy Handbook (p. 6). Download pdf.