'I'll Be Seeing You' - Sports come together to support COVID-19 vaccine efforts

March 23, 2021

The US Open is partnering with the Ad Council and the COVID Collaborative to promote an important COVID-19 vaccine education initiative. The national "It's Up To You" campaign includes new PSAs to encourage fans to get the latest accurate information on the vaccines and features the exclusive debut of Willie Nelson's new cover of "I'll Be Seeing You."


A total of 13 leading sports leagues and organizations are joining the movement. In addition to the US Open, they include: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women's Soccer League (NWSL), PGA TOUR, Women's National Basketball Association (WNBA) and WWE.


Check out the promo video and song below, and visit for the latest information about the COVID-19 vaccines.


“In the song, I sing ‘I'll be seeing you in all the old familiar places,’ and that’s exactly what I hope these PSAs will help do: help get Americans informed about the vaccines and one step closer to the people and moments we miss,” said Grammy-winning musician Willie Nelson, who got his vaccination earlier this year.


“Sports and sports moments hold a special place in the hearts of millions of people across our country and, regardless of who you’re rooting for, we’re all looking forward to getting back to the arenas, stadiums and moments we miss,” added Lisa Sherman, President and CEO of the Ad Council.

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