'I'll Be Seeing You' - Sports come together to support COVID-19 vaccine efforts
The US Open is partnering with the Ad Council and the COVID Collaborative to promote an important COVID-19 vaccine education initiative. The national "It's Up To You" campaign includes new PSAs to encourage fans to get the latest accurate information on the vaccines and features the exclusive debut of Willie Nelson's new cover of "I'll Be Seeing You."
A total of 13 leading sports leagues and organizations are joining the movement. In addition to the US Open, they include: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women's Soccer League (NWSL), PGA TOUR, Women's National Basketball Association (WNBA) and WWE.
Check out the promo video and song below, and visit GetVaccineAnswers.org for the latest information about the COVID-19 vaccines.
“In the song, I sing ‘I'll be seeing you in all the old familiar places,’ and that’s exactly what I hope these PSAs will help do: help get Americans informed about the vaccines and one step closer to the people and moments we miss,” said Grammy-winning musician Willie Nelson, who got his vaccination earlier this year.
“Sports and sports moments hold a special place in the hearts of millions of people across our country and, regardless of who you’re rooting for, we’re all looking forward to getting back to the arenas, stadiums and moments we miss,” added Lisa Sherman, President and CEO of the Ad Council.
Related Articles
-
HACU scholarships awardedDecember 08, 2023Four students pursuing degrees in sports management and enrolled in Hispanic Association of Colleges and Universities (HACU) member institutions were selected to receive the USTA Future Leaders in Sport Scholarship. Read More
-
Phelps named WC junior OTYDecember 06, 2023American Maylee Phelps closed out a breakthrough 2023 season with the ITF's top prize for junior wheelchair tennis players. She's been named the female Wheelchair Tennis Junior of the Year. Read More
-
2023 Orange Bowl previewDecember 03, 2023The world's top juniors will descend on the Frank Veltri Tennis Center in Plantation, Fla. this week hoping to match the achievement of current and former tennis stars including Roger Federer, Coco Gauff and Andy Roddick: winning the famed Orange Bowl. Read More