Tennis: The Best Medicine
Tennis is one of the best forms of exercise. When we are allowed to resume playing, tennis providers should be ready to clearly explain why the U.S. population should begin—or continue—to play tennis.
* Social distancing. Tennis is the perfect sport to maintain social distancing—with players across the net on a court that’s 78 feet long. Compare that to group exercise classes or a basketball court, where it’s difficult to maintain a minimum 6-foot buffer.
* Cognitive development. Tennis keeps the mind sharp. Developing and mastering a new skill is great for self-esteem and mental acuity. In tennis, hundreds of decisions must be made in the complex execution of multiple movements, and players must figure out and determine strategies.
* Stress relief. Played with the correct attitude toward competition, tennis can have a pronounced impact on relieving stress, both mentally and physically—and an activity that provides stress relief can be particularly important in today’s world.
* Social. Seeing friends, making new friends, developing business contacts, seeing your children make new friends—the list of the social benefits that tennis provides is endless.
* Fitness improvement. Walking is better than being sedentary, but walking itself can’t substantially improve your fitness level. Because of its elevated workload, tennis:
- Strengthens the immune system.
- Strengthens muscles.
- Improves muscle, tendon, ligament and bone density.
- Creates an elevated heart rate and increases heart function.
- Helps control weight gain.
- Improves gross and fine motor control.
- Improves balance and agility.
Nothing can compete with tennis in delivering overall physical, social, cognitive and emotional gains to those who play. And best of all, it’s fun!
So make sure you develop a sales and marketing campaign that will educate prospective players and reinvigorate your existing players by explaining the many positive benefits that tennis brings to their lives.
Greg Lappin is a developer, general manager and minority owner of some of the largest tennis and multipurpose athletic clubs in North America.
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