Missouri Valley / Missouri

Adams, Reser Impact Felt Across USTA Missouri

Josh Sellmeyer | February 24, 2021


 

In honor of Women’s History Month in March, USTA Missouri features Jodie Adams and Kim Reser, two women instrumental in advancing the game in the district. Both are members of the USTA Missouri Valley Hall of Fame.  Adams was inducted in 1995, while Reser was inducted in 2018.

 

As a 21-year-old soon-to-be college graduate, Jodie Adams had a life-altering decision to make.

 

Throughout her collegiate career, Adams successfully juggled playing Division-I tennis on a full-ride scholarship at Missouri State University and competing on the USTA professional circuit for three years.

 

With graduation looming, Adams had an opportunity to continue playing tennis professionally — with an invite to play doubles at Wimbledon with Sandy Collins on the docket. Or she could choose to vault into a different line of work by accepting an offer to become a full-time supervisor for the Springfield-Greene County Park Board.

 

In what may be deemed a surprising move by outsiders, Adams elected to skip the trip to the All England Club in London and instead stayed put in Springfield in 1979. She proceeded to spend the next 32 years of her life in a multitude of roles with the park board and compiled 37 years of service at Springfield-Greene County..

 

Listening to her talk glowingly about the thousands of people she impacted, the individuals she worked alongside and the projects she managed, and it’s abundantly clear Adams is confident she made the right call all those years ago.

 

“It was a very difficult decision at the time,” Adams said. “But I weighed out my passion and was really leaning toward parks and recreation — working with families and children. That was my driving force. It wasn’t so much about me. It wasn’t so much about what I needed to do. It was more about serving children, families and the communities. … The rest is history. I was able to take my job early and I really, really love parks and recreation. I fell in love with it while I was a teenager and decided to leave the USTA circuit.”

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Years later, in the 1990s, Adams had a much more straightforward decision to make. She was vice president of  USTA Missouri Valley and preparing to become president. An intern at the office, Kim Reser, impressed her with her strong business background, savvy decision-making and leadership capabilities.

 

When Adams needed a new employee at the park board a few years later to replace her responsibilities of running a million-dollar operation as well as the multimillion-dollar Cooper Tennis Complex, she knew who she wanted. Adams recruited Reser, then in her mid-20s, to Springfield. That set in motion a mentorship and friendship that is three decades strong.

 

Even after Adams transitioned from the park board to a full-time faculty role at Missouri State a decade ago, she and Reser continue to be closely tied. Reser works as an adjunct professor at Missouri State. Both Adams and Reser were recruited by the same department head, who — maybe not coincidentally —  was also involved heavily in tennis.

 

“What I saw in Kim is she could be — if mentored and continued to be guided and groomed — one of the best professionals we would have in the country. Which she is,” Adams said. “I just knew if we ever had a chance to actually have Kim come to the Springfield-Greene County Board, we would be in very good shape to have one of our future leaders.”

 

Reser took over as community tennis coordinator for the Springfield-Greene County parks department in 1997, with Adams serving as her boss. Reser was promoted to superintendent of recreation in 2005 and has worked as assistant director of parks since 2011. A standout player in her own right, Reser competed in the No. 1 spot for William Jewell College after an excellent prep career. She has maintained involvement in USTA for years on a volunteer basis.

“Tennis has been great to me, and I’ve enjoyed it so much,” Reser said. “To be able to watch kids and adults learn the sport and see their eyes light up when they’re successful. Then to watch them develop and be able to hit the ball back and forth. It’s the sport of a lifetime. It’s just really nice to see others flourish — the joy of watching others experience something I had the opportunity to be a part of.”

 

In addition to administering neighborhood community programs and providing underserved children an opportunity to play tennis, Reser listed running a 2002 Fed Cup event in Springfield as a career highlight. The United States played host to Israel, with Lindsay Davenport, Monica Seles, Lisa Raymond and Meghann Shaughnessy descending upon Cooper Tennis Complex, along with captain Billie Jean King.

 

Also visiting Springfield was a swarm of security organizations, including SWAT teams, the FBI and CIA. The event was the first Fed Cup held in the wake of the 9-11 terrorist attacks, and immense safety measures and protocols were instituted as a result. Facilities were under lockdown when the event’s participants played. Reser underwent trainings learning how to respond if there was a bomb threat. Adams didn’t sleep for days.

 

Under Reser’s guidance as the head of all operations, the event went off without a hitch. Every day was a sellout, and the U.S. defeated Israel 5-0.

 

“That was probably a lifetime opportunity that was very exciting — one that will always be embedded in my memory and heart,” Reser said. “To be able to provide that opportunity for our local, regional folks to come and be a part of watching high-caliber players. You never just get to go do that. To have that right here in our backyard — the middle of the United States in rural Springfield, if you will.”

 

Adams added: “We were very honored to be selected to host that event and have the confidence of the international community and the USTA international federation.”

 

Adams said one of her career highlights was advancing the Springfield-Greene County Park Board’s operating budget from under $1 million when she started to more than $34 million when she left. She was part of $100 million worth of facility development for the general public, including school parks, a botanical center and sports stadiums. Adams called it a “thrill” to see visitors or community members hosting a family picnic or swinging on the playground in a park she helped develop.

 

She listed bringing the Springfield Lasers of World Team Tennis (WTT) to Missouri as her career crescendo. Adams recalled negotiating the purchase of the team with Billie Jean King and Ilana Kloss in the US Open women’s locker room in 1995. Adams was later named the publicly owned franchise’s first general manager, a position she held for three years. The Lasers still compete at Cooper Tennis Complex today.

 

“She has always been a leader, an inspiration for me,” Reser said of Adams. “She’s always very positive, has a can-do attitude and raises people up on her shoulders — inspiring others to do well and do good. There’s nothing out there you can’t do. That’s kind of her motto. If you believe it, you dream it, you have a vision for it, you can make it happen. She’s very inspiring.”

 

Adams labeled her friendship and continued working relationship with Reser — as well as their ongoing involvement in tennis — “an endeavor of destiny.”

 

“I just can’t say how fortunate it feels to have worked with the sport for going on four decades now,” Adams said. “You’re lucky when you get to do something like this. You’re lucky when you get to impact people like this. It’s not about awards. It’s about serving to help people. That’s really what counts to me. That’s why Kim and I picked public parks and recreation. We get to serve the public. You can’t ask for a better job.”

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