Coco Gauff, Billie Jean King give youth unforgettable 2024 US Open experience
As the sun shone down on the second day of US Open Fan Week, children from the USTA Foundation’s National Junior Tennis and Learning network rallied with some memorable teammates: Coco Gauff and Billie Jean King.
The event began on the US Open's Fountain Plaza Stage, where Gauff and King first discussed the launch of Gauff’s limited-edition Wheaties box. But the tennis legends then moved to a nearby short court, where fans swarmed to watch them meet players from three New York NJTL chapters.
The flagship program of the national philanthropic arm of the USTA, NJTL provides free or low-cost tennis and education opportunities to over 150,000 under-resourced youth annually—and this event served, so to speak, as a prime example. Gauff and King paired up with the kids for a mixed doubles, round-robin-style play. Jitters and excitement flooded the court, as the children returned underhand serves from their heroes.
Not every day does someone rally with Grand Slam champions, but now, these 10 young players can say they have.
“This is a life-changing experience for the youth that came from the greater New York metro area,” said Robert Howland, senior director of programs for the USTA Foundation, as the event concluded. “I guarantee you that every single youngster that was on the court will remember the day for the rest of their lives.”
Howland appears to be right. NJTL players Amanda Marcano James and Annabelle Roca—11 and 12 years old, respectively—were all smiles after sharing the court with Gauff and King.
“I’ll never forget this moment,” said James, looking at the court in shock.
“One of the things I love about this program is that we have great resources, so we get to meet a lot of the players and have a lot of fun while doing it,” she added.
At 11 and 12 years old, respectively, James and Roca already freely discussed their passion for the sport and their gratitude to NJTL for making these opportunities possible.
“You’re able to play with players you wouldn’t get to play with,” Roca said. “I’ll remember this when I’m years old.”
The 2024 US Open’s theme, “celebrating the power of tennis,” permeated through the afternoon. After watching the event from the sidelines, USTA Foundation Chief Executive Officer Ginny Ehrlich referenced one of King’s most iconic phrases: “You need to see it to be it.”
“The power of tennis for these young people is that they are ‘seeing it’ when they are on the court with Coco and Billie Jean,” Ehrlich said.
But it also extends beyond the court.
“What [the kids] are also seeing when they are on the court is they have to be ready for every point, and that’s going to get them ready for life,” Ehrlich added. “They have success and they have failures, and then they get right back up and play the next point.”
“That’s really the power of tennis: teaching those life lessons that are so important,” she continued. “And we combine it with the power of hope and what’s possible for these young people—no matter who they are and where they live.”
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