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Former USTA President Katrina Adams honored by IOC for diversity and inclusion efforts

Victoria Chiesa | March 08, 2024


Former USTA President Katrina Adams was honored by the International Olympic Committee on Friday with the IOC Gender Equality, Diversity and Inclusion Champions Award in honor of her work championing diversity in tennis.

 

The USTA’s first Black president from 2015-18, as well the first former touring pro to hold the positon, Adams was selected as the award’s global honoree for 2023, alongside five regional honorees, in “recognition of her outstanding contribution across the areas of participation, leadership, portrayal and resource allocation,” the IOC said. IOC president Thomas Bach hailed Adams’ commitment to advancing equity—which includes her work subsequent to the USTA as the vice president of the International Tennis Federation and its Advantage All program, which promotes the development of women in tennis coaching, officiating, and administration—and as a leader who’s gone “above and beyond” in pursuit of making lasting change.  

 

“She has done outstanding work to improve opportunities through sport for girls, women, ethnic minorities and disadvantaged youth,” Bach added. “She continues to raise standards and truly deserves to be celebrated.”

 

In her career, Adams has taken inspiration from, and action on, Billie Jean King’s famous mantra: "You have to see it to be it.” In her time as USTA chairman, Adams was instrumental in supporting several of the organization’s initiatives to cultivate a more inclusive sport; tennis participation in the U.S. increased 15% amongst Hispanic players, for example, during her tenure. In her role with the ITF, she served not only as the leading architect of the Advantage All program, but a living example of what the program has set out to accomplish.

“There has always been someone who reached out to pull me forward, and paying that forward has been at the forefront of everything I do,” Adams told usta.com in the aftermath of Friday’s announcement, which was made in conjunction with International Women's Day. “On the court, if I couldn’t get better, I wasn’t playing. Off the court, I have the same mentality. Anytime that I step out on any platform where people are watching and listening, I try to impact change at all times.

 

“We talk about women getting involved in tennis on the court, or on the field in whatever their sport is—and it’s also crucial to see them in the business, on the committees, in the administration of how sport can change and move forward.

 

“To be recognized by an organization like the IOC is humbling, but it also makes me feel like I am being seen and being heard. It only energizes me going forward.”

Photo by Jennifer Pottheiser/USTA.

Adams credits female mentors such as the USTA’s chief executive of professional tennis Stacey Allaster, as well as male allies like ITF President and former USTA President David Haggerty, and current USTA President Brian Hainline with cultivating her existing passion for making tennis more equitable.

 

“When you have a female leader at the top of something, you are inspired by that person, but it’s so important to have men as allies who are also supporting women to excel,” Adams said of those mentors.

 

Through her efforts, change is already being seen: The ITF now offers equal prize money for men and women at its ITF World Tennis Tour events. Last November, for example, the African Tennis Confederation elected two women to its board for the first time in history. At this summer’s Olympics in Paris, there will be an equal number of men and women officials working the event. In 2027, at the next ITF election, at least five women and five men will be elected to the organization’s board.

 

But while she’s overjoyed at the strides made through the conscious efforts of many, Adams says true equity will be achieved when such things happen naturally—and until that day comes, there’s no doubt that she’ll continue to be a leading light for others to follow.

 

“I hear from women who are now in positions that were once closed to them often, and they say, ‘I never would’ve had the confidence if it wasn’t for the Advantage All program, if you never believed in me, and helped by believe in myself.’ That’s really empowering,” she said.

 

“It’s so important to have women at the top, to ensure they have a seat at the table in all decisions that are being made, and that’s what we need to continue to do. However, you have to credit those who actually have boots on the ground, doing the work in carrying out your goals and getting things done.”

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