USTA & Life Time
Work Together to Grow the Game
Erin Maher | February 6, 2019
In 2019, the game of tennis will be bigger and better than ever, thanks to a newly forged partnership between the USTA and Life Time.
The new relationship between the USTA, the national governing body for tennis in the U.S., and Life Time, the largest tennis operator in the nation, will allow both parties to combine their vast resources to continue growing the sport of tennis, with a focus on younger players.
Adding to its premium courts, tennis leagues, lessons and youth tennis programs, all Life Time coaches and athletic resorts will now receive additional state-of-the-art coaching tools and programming from the USTA, including access to Net Generation, the official youth tennis brand of the USTA, as well as an adult suite of programs and apps.
Net Generation is designed to get more kids ages 5-to-18 on the court and playing the game. ADVERTISEMENT Through a smartphone app, players and coaches can connect on practice activities, feedback and skill assessments at the click of a button. Coaches will have access to USTA coaching curriculums, including video lesson plans and exercises.
“One of our top priorities at the USTA is fostering consistency through the tennis delivery system, increasing provider education and improving the consumer experience,” said Gordon Smith, USTA Chief Executive Officer & Executive Director. “Life Time has been an industry leader in this area, and we couldn’t be more pleased to have their support and assistance.”
Life Time owns and operates more than 320 tennis courts and has 300-plus professional instructors nationwide, as well as top-tier programs. The Net Generation brand and associated tools will complement Life Time’s junior tennis programs, helping parents find a high-quality tennis coach for their children.
“Through Net Generation, we are committed to providing coaches with an array of industry-leading resources,” said Craig Morris, USTA Chief Executive, Community Tennis. “Curriculum, linked to the Net Generation app, will support local coaches as they strive to deliver a fantastic on-court experience for kids nationwide. We are excited that Life Time has adopted Net Generation for their youth programming and look forward to a successful partnership.”
The USTA and Life Time will also collaborate on ways to attract even more adult players to the sport through a range of new competitive and social leagues, tournaments and team events, and by piloting new initiatives combining fitness and tennis programming.