USTA, US Open announce partnership with Oura as an official sponsor, official wearable

Oura, maker of the world’s leading smart ring, and the U.S. Tennis Association (USTA) have announced a landmark, five-year partnership naming Oura an Official Sponsor and Wearable Fitness Device Partner of the US Open, USTA and USTA Coaching. This partnership—the first wearable partnership for the USTA—welcomes Oura to the global stage of the US Open and reinforces the USTA’s commitment to growing tennis—the world’s healthiest sport—to inspire healthier people and communities everywhere.

With Oura Ring and Oura Membership, players and their support teams have access to the data they need to train smarter, recover faster, and compete at their best. Through shared education and content, the goal of the partnership is to make advanced health tracking a normal, accessible part of life on tour, while showcasing that vision on the sport’s biggest American stage.

The partnership also unites two organizations rooted in a shared belief of promoting the health and well-being of communities everywhere. As Oura advances its mission to make health a daily practice for millions of people worldwide, the USTA continues driving its goal of reaching 35 million players of the world’s healthiest sport in America by 2035.

According to multiple sources and studies, tennis has been shown to have a more positive impact on the health of its participants than any other sport, with tennis players on average living 9.7 years more than sedentary individuals*. That longevity advantage is already showing up in Oura’s community, where members have logged more than 5.5 million hours on the court, with tennis tracked automatically by Oura’s Automatic Activity Detection (AAD).

The health intelligence layer of American tennis

This partnership embeds Oura across every level of the game:

• Oura Ring will be available to every Main Draw player competing in the US Open through its player gifting suite, with on-site fitting and recovery education in player areas.
• Beyond the US Open, Oura will integrate across a number of the USTA platforms, including USTA Coaching, USTA League National Championships and USTA members. Starting this year, Oura will sponsor the USTA League National Championships and offer benefits to both USTA members and USTA Coaching members.
• USTA Coaching and Oura will collaborate to develop health and wellness studies within the USTA Coaching Ecosystem, in addition to an Oura Recovery & Readiness module embedded in the USTA coaching certification pathway, exclusive annual offers for coaching subscribers, and complimentary devices at select coaching events.

A partnership built for the world stage

Sleep, recovery and readiness are vital ingredients to forging a tennis champion, and the US Open, as one of the world’s preeminent sporting events, elevates that story to a global stage. In 2025, the US Open drew a record 1.14 million attendees and was broadcast to an estimated 200-million plus viewers across more than 200 countries and territories, making it one of the rare events that blends elite competition, mass visibility and cultural relevance.

Oura will become a founding partner of the state-of-the-art Player Performance Center—a new hub of player health, readiness and performance science during the US Open—with naming rights for a wellness and recovery area within the center upon its opening in 2027. This commitment signals Oura’s role not just as a sponsor, but as a trusted partner in athletic excellence.