USTA Ventures and Rec bring modern technology to the millions who play tennis public parks

The USTA’s strategic investment initiative USTA Ventures has invested in Rec Technologies (“Rec”), the company modernizing how Americans discover and access places to play. USTA Ventures’ investment aims to support Rec as it enhances the play experience for the millions of tennis players who currently play on public courts with the goal of continuing the country-wide boom in grassroots tennis participation. 

“A large portion of tennis play happens on public park courts, yet the process for finding and booking a court or a coach can often be a barrier for players," said Michael Hughes, USTA Senior Director, Digital and Business Strategy. "We see tremendous opportunity to enhance that experience. Rec is leading the way in modernizing local park infrastructure, and USTA Ventures is excited to support their work as we make tennis more accessible to communities nationwide.”

“Technology for local recreation has become the biggest obstacle between people and play; it’s hard to search and even harder to book. We built Rec to make it effortless for everyone in a community to find a court, book that tennis lesson you’ve always wanted to take, or simply get outside in your own neighborhood,” said Rachel Williams, Rec Co-founder and President. “Having USTA Ventures behind us — a partner whose mission is to grow the game — accelerates our ability to put technology in the hands of more community members who want better access to play.”