USTA Ventures invests in EDGE Sound Research to enhance the fan experience

The USTA’s strategic investment initiative, USTA Ventures, has invested in EDGE Sound Research, an audio innovator with cutting-edge technology that redefines how sound is captured and experienced. EDGE’s technology holds significant potential to enhance how fans experience tennis in-stadium or at home, aligning with one of USTA Ventures’ objectives of exploring innovations that can improve the tennis fan experience.

EDGE’s audio reproduction technology — Embodied Sound® — transforms everyday materials, such as walls, seats, and floors, into high-fidelity sound objects that you can both hear and feel in a speakerless environment. In-stadium, it can turn seating into a sound source, allowing a fan sitting far from a court to hear and feel the sounds of match play — creating the sensation of being on the court with the players. Over the past two years, EDGE has worked with other professional sports leagues and teams to gain insights into how to scale the technology for live entertainment venues.