River Oaks - A Houston Tradition
The scene is picturesque -- leaves returning to trees, flowers starting to bloom and the morning sun shining on the bright red clay courts. The calendar changing from winter to spring means decorative sun hats and Planters Punch. There’s no sight like seeing the yellow flowers in the shape of a giant tennis ball when pulling up to River Oaks Country Club.
2021 marks the 90th anniversary of world-class tennis at River Oaks and unfortunately due to the pandemic, the celebration has to be put on hold as the US Men’s Clay Court Championships have been canceled for the second straight year.
This is a tournament that has a rich history in the state of Texas. 50 years ago, Cliff Richey became the last Texan to win at River Oaks the event. The courts, which sit nestled into the wooded west side of Houston, have seen some of the all-time greats win on clay, from Ivan Lendl to Rod Laver. The tournament has also seen some unknown players who would go on to be future stars.
“One of the things that River Oaks has always been known for is a player that no one heard about becomes a superstar,” says USTA Texas CEO and former Tournament Director Van Barry. “The quintessential example was in 1974. In the final that year was Rod Laver, who was at that time, the unquestioned greatest player of all time and he’s playing a 17-year-old Bjorn Borg. Anybody know who Bjorn Borg was in 1974? No.”
The veteran Laver claimed the final 7-6, 6-2.
“But what Borg did seven weeks later was he won the French Open and there it went. Then Borg became Borg. But in 1974 in April, he's playing at River Oaks and he's playing against Rod Laver,” Barry said. “River Oaks was part of the entire evolution of the sport of tennis from the early amateur days to where it is today. It was always a part of that in some way.”
Now despite being played at the same grounds as the Clay Court Championships, the tournament Laver and Borg played in was the River Oaks International Tennis Tournament. That tournament was held at River Oaks from 1931 to 2007, which was the oldest in the country to be played at the original site. In 2008, River Oaks merged with the U.S. Men’s Clay Court Championships, becoming the tournament it is today.
“I think once you reach a certain point of longevity, then it becomes embedded in the culture of the community,” Barry says. “When you've got an event that has that much history connected to it -- you have people who care about that event because they were ball kids when they were 12 and then they watched their kid be a ball kid on the same court that they were a ball kid on 30 years before. It just perpetuates through this community.”
One example of this is Mike Chadwick, who worked his way from an attendee of the tournament all the way to the top.
“He was a ball boy when he was 14,” Barry says. “Then once they became about 17 or 18, the kids that were the better players at the club, they became linesmen. Then he comes back and he's a member of the club. Then he's the tournament chairman. So think about how much that individual cares about the success of that tournament.”
Back in the early days of the tournament when competitors were amateurs, players would always stay in private homes in River Oaks. This kind of access to the players brought a new kind of understanding about the tournament to its fans, like how matches are scheduled and how players deal with rain delays. It has also brought up some unusual circumstances.
“We’ve had instances where players would stay with families and then when the players got married, [the families] would come to the wedding,” Barry says. “When one of the tournament chairmen had a couple players staying with him, his daughter took one of the players into class for show-and-tell. That’s the personalization of the tournament that a lot of tournaments don’t have.”
Despite the tournament’s age, they are not afraid to remain on the cutting edge, always pushing other tournaments to keep up. In 1984, the tournament debuted its iconic Tootsies Fashion Show. In 2006, an exhibition match between Pete Sampras and Robby Ginepri was the first tennis match ever broadcast on the internet. River Oaks was always looking for ways to stay ahead of the curve and attract new fans to the grounds.
“Almost every tournament does it now where there are social components,” Barry says. “You can go to the US Open now and out on the concourse, they'll have music and all that stuff playing at night. Nobody did that 20 years ago, but we did. We had the band, we had the fashion show, we had all of the other components other than just a tennis tournament and now everybody's gone that way.
River Oaks realized before anyone that a tennis tournament didn’t have to be just a tennis tournament. The entire outing was an experience for those in attendance.
“The tennis was great, but you could spend a day out there with your family and there were things to do other than just sit in the stadium and watch a tennis match all day,” Barry says. “That also helped bring in another group of people that may not say ‘I'm going to go buy a ticket and watch a tennis tournament’ -- it expanded the reach of people that might say ‘yes, that's a good way to spend a day.’”
When the US Men’s Clay Court Championships moved from Westside Tennis Club to River Oaks, its Tournament Manager followed. That Tournament Manager is Bronwyn Greer, who took over for Barry at Tournament Director in 2015. Greer has continued the tournament’s vision of moving into the future without losing any of its past.
“River Oaks is such a combination of the history we have and how that event is viewed as being so historic,” Greer says. “The traditions we have that are a part of the tournament that have been there for so long, but also blending that. We do know we have to move forward and figure out what comes next and what is going to take this event to the next level.”
Over the past several years, River Oaks has faced a number of challenges. Whether it was Hurricane Ike in 2008, Hurricane Harvey in 2017 or the pandemic of the past two years, the tournament saw these challenges as a way to give back to the community that had given them so much.
“In sports, you have a tendency to look to others and mimic something that someone else does that is very good,” Greer says. “Back in 2008 when Hurricane Ike came through, we looked to Wimbledon. They have a Ticket Turnbackk program and I knew that that was something we could adapt.
“That first year, we put our Ticket Turnback program in place and donated funds back to the Hurricane Ike Gulf Coast Relief Fund. It's always been important to us to make sure that we are giving back to the community and helping where we can.”
For tournament directors like Barry and Greer, there’s a ton that goes on behind the scenes leading up to the tournament. Many TD’s and tournament staff of other tournaments come to a city for a couple weeks then leave to move onto the next tournament. At River Oaks, the tournament staff is there 52 weeks a year, focusing all their attention on this one tournament, making sure it’s the best it can be.
“It's taking every single detail that's involved with getting the tournament together and making sure that it's all accounted for, so that when those 10 days in April arrive, everything's perfect,” Greer says. “So from a fan perspective, when they walk onto the grounds, from the moment they see that first volunteer to their experience in the ticket office to entering into the stadium where they get their food, we want to make sure that every single one of those pieces is put together so that they are having truly the best experience they possibly can.”
Greer considers herself a perfectionist and isn’t willing to ask someone to do something if she wouldn’t do it herself. This level of detail helps make the tournament as special as it is.
“That's really what it all comes down to is ensuring that we are providing that world-class experience. Does that for me mean double checking details 800 times? Absolutely. If that's what it takes, that's what it takes, but it makes it worth it when you see smiles on faces and people are saying ‘this is the best year yet.’ Our goal has always been ‘well we want next year to be even better.’ That's what we constantly strive for.”
The payoff for all that preparation: an incredible, unique tennis experience.
“For me, it's that first day every year when we open the front gate and the first fan comes through. I like to be standing up there,” Greer says. “It could be anybody, you don't know who it's going to be, but just the smile on their face as they walk onto the grounds is probably as big as the smile on my face because I'm so excited that we're finally at that day.”
While all four majors have changed venues since River Oaks started in 1931, this tournament has remained the same. The city of Houston has embraced them, and they have embraced the city of Houston.
“As tournaments and professional sports in general have become more corporate driven and more about efficiencies and dollars, gone to more venues that are bigger, here's this one tournament that is playing in the same place, the same stadiums it was 90 years ago,” Barry says.“That’s pretty cool.”
After two years of not being able to hold a tournament, River Oaks has had to put a lot of their plans on hold. That means things will be even bigger and better when the tournament rolls around next year.
“Our biggest thing is we can't wait for next year,” Greer says. “We are coming out swinging for the fences in 2022 and cannot wait to have our fans and our sponsors and our ticket holders, everybody back on the ground, so we think it's gonna be just one for the ages.”
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