Mission, Vision, Purpose & Values

Since 1895, USTA Texas has been sharing the sport of tennis with Texans. Our sport has grown exponentially since its humble start and we’re proud to share the mental, physical, and community benefits of tennis with communities throughout Texas. 

We’re excited to share USTA Texas’s revised mission which has been crafted to meet the opportunities of our times.

Our Mission

Growing tennis inclusively to promote and inspire healthier people while serving Texas communities

Our Vision

Leader in innovative solutions to increase tennis participation, accessibility, longevity and opportunity for all Texans

Our Purpose

To grow tennis within our community by serving, promoting and advocating for accessibility and opportunity to impact the health and lives of all Texans

Integrity

Encompasses honesty, trustworthiness, transparency and treating others with respect and emphasizes ethical behavior.

Inclusion

Promotes diversity, equity and a sense of belonging. It’s about creating an  environment where all individuals are valued, respected and empowered to contribute their unique perspectives and talents.

Innovation

Emphasizes creativity, continuous improvement and willingness to challenge the status quo. It involves thinking differently, embracing change and seeking out new ideas and solutions.

Accountability

Involves taking responsibility for one’s actions, decisions and outcomes. It encompasses reliability, trustworthiness and dedication to meeting commitments and expectations.

Collaboration

With compassion, promotes unity, empathy and shared purpose. It involves working together with others in a supportive and inclusive manner, valuing diverse perspectives and actively caring for the well-being of others. Embracing collaboration with compassion fosters teamwork, innovation and positive relationships leading to collective success.

Excellence

Represents the pursuit of exceptional quality, outstanding performance and continuous improvements. It involves setting high standards, consistently delivering one’s best efforts and striving for mastery.