USTA Colorado's Rise to the Possible Exhibit wins local, international acclaim

The fourth installment of USTA Colorado's Breaking the Barriers Exhibit: Rise to the Possible, has earned several marketing industry awards, including the Fourteeners Award and the Communicator Award for 2020.

Inspired by the vision, dedication and legacy of Vicky Matarazzo, a long-time USTA Colorado volunteer and Volunteer Tennis Director for Special Olympics Colorado, USTA Colorado launched the fourth installment of the critically acclaimed Breaking the Barriers portrait series, celebrating adaptive tennis pioneers, contributors and rising stars in Colorado. 

Led by Paula McClain, USTA Colorado Marketing and Diversity Director, who envisioned and produced the four Breaking the Barriers projects, and captured by Pulitzer prize-winning photojournalist, Barry Gutierrez, who delivered his stunning craftsmanship to the collection of colorful portraits expressing inspiration. 

The Fourteeners Award is presented by The Marketing Alliance and the Colorado Chapter of the American Marketing Association. Breaking the Barriers was a Silver Winner, recognizing Creativity, Production, Strategy and Results.

BTB also earned the Communicator Award of Excellence from the Academy of Interactive & Visual Arts in the Campaign-Cause Marketing category. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly three decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. 

USTA Colorado is extremely proud of the work that went into the exhibit, and thanks the many people whose vision and efforts delivered such a moving and inspiring event.