USTA partners with
Cliff Drysdale Management
March 20, 2019
The USTA will partner with Cliff Drysdale Management to continue growing the sport of tennis, especially among younger players.
All Cliff Drysdale-managed facilities and their tennis professionals will receive resources, support and coaching tools from the USTA, including access to the USTA’s Net Generation youth tennis offerings.
Net Generation, the official youth tennis of the USTA, is designed to get more kids ages 5 to 18 playing the sport. Through a smartphone app, coaches and players can connect on practice activities and receive feedback and skill assessments at the click of a button.
“We are excited to expand our relationship with Cliff Drysdale Management to provide exceptional customer experiences and access for new, current and former tennis players across some of the most recognized public tennis centers, tennis clubs and destination resorts in the country,” said USTA Chief Executive Officer & Executive Director Gordon Smith.ADVERTISEMENT
The USTA and Cliff Drysdale Management will also collaborate on ways to attract adult players into the sport through a range of new USTA competitive and social leagues, tournaments and team events.
“Our mission has always been to improve the tennis delivery system in an effort to grow the game,” said Chief Executive Officer and President of Cliff Drysdale Management Don Henderson. “We’re thrilled to officially partner with the USTA, utilize their resources to support our coaches, help introduce more players into tennis and retain those players for years to come."
A recent acquisition by Troon, the international leader in club management, has provided Cliff Drysdale Management with additional bandwidth, making it one of the largest and most influential deliverers of tennis programming in the country.
As part of this new partnership with the USTA, Cliff Drysdale-managed facilities and teaching professionals will engage in and support the USTA’s Net Generation youth brand by registering and completing a mandatory Safe Play background check.
“We are proud that Cliff Drysdale Management has adopted Net Generation for its youth programming,” said USTA Chief Executive Community Tennis Craig Morris. “Curriculum linked to the Net Generation app will support their coaches in delivering a fantastic on-court experience for kids across the country.”