New England

Board of Directors Spotlight: Toni Wiley

April 05, 2023

Toni Wiley is the Secretary of the USTA New England Board of Directors and CEO of Sportsmen's Tennis and Enrichment Center in Dorchester, MA. She is extremely passionate about growing tennis, specifically in her home community, and for her remarkable efforts over the past 15 years at Sportsmen's, she has received several accolades, including the USTA National Eve F. Kraft Community Service Award and Racquet Sports Industry's Person of the Year.

 

Toni shares her tennis origin story, what tennis initiatives she most strongly believes in and encourages new voices to join the USTA New England Board.  

 
Why did you decide to join USTA New England’s Board of Directors?

Board service allows volunteers to lend their voice and expertise to an organization or cause that's meaningful to them, and to represent their community. I started on the Diversity, Equity and Inclusion Committee, then started on the Eastern Mass. Board before joining the New England Board two terms ago. I enjoy representing the Greater Boston Area.

What is your professional background?

I've served as Chief Executive Officer of Sportsmen's Tennis and Enrichment Center for the past 15 years, my entire exposure to the sport of tennis. I joined Sportsmen's with a background in nonprofit management, and had two decades of corporate managerial experience before transitioning to the nonprofit sector. 

 

How has your expertise helped USTA New England achieve its mission to promote and develop the sport of tennis in New England?

Sportsmen's offers many of the programs the USTA promotes. We are a National Junior Tennis and Learning Chapter of the USTA Foundation and a CTA with more than a dozen league teams. We host sanctioned tournaments, offer lessons from red ball tennis through adult competitive, and partner with the Boston Police and Boston Public Schools to reach youth and families and grow tennis. Serving on the board allows me to share our experiences and challenges.

Toni Wiley is the Secretary of the USTA New England Board.
What is a USTA New England initiative you’re most passionate about?

USTANE is launching a new initiative to grow and support the coaching pipeline in New England. It's a great example of the section recognizing and addressing a challenge that virtually all clubs and organizations are facing.

Toni Wiley (left) is the Chief Executive Officer of Sportsmen's Tennis and Enrichment Center.
Why should someone consider volunteering as a board member with USTA New England?

Whatever perspective, experience, passion and talents you possess, we need your voice on the New England Board! It's the varied experiences that allow us to develop new programs, identify opportunities and respond to emerging trends. It's an opportunity you won't regret.

 

Tell us how you initially got connected to tennis

I was invited to consult at Sportsmen's when they were first considering hosting a women's $50,000 Pro Circuit Tournament for the USTA. I began consulting on fundraising, board and program development, and quickly fell in love with the Sportsmen's mission. Soon thereafter, I picked up a raquet for the first time and I was hooked. Learning to play as an adult makes me even more passionate about introducing the sport to as many new players as possible. 

Apply to be on the Board of Directors

The USTA New England Board of Directors is comprised of Officers, State Delegates, Delegates at Large, President’s Appointees and recent past presidents. The board is elected every three years and is the final authority on all policy matters of USTA New England. 

 

The application for the 2024-26 term is now open. If you are looking to get more involved in the New England tennis community and have creative ideas that could improve the landscape of tennis right here in New England, you could be a perfect fit! Unique viewpoints and new and diverse ideas to help grow and develop tennis in New England are encouraged.

 

Learn More & Apply by April 15

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