New England

True North Ales becomes the Official Beer Partner of USTA New England

January 19, 2023


 

Media Contact: James Maimonis 

Manager, Media & Communications

508-366-3450 ext. 112

maimonis@newengland.usta.com

 

U.S. TENNIS ASSOCIATION OF NEW ENGLAND PARTNERS WITH TRUE NORTH ALE COMPANY

 

True North Ales becomes the Official Beer Partner of USTA New England

 

WESTBOROUGH, MA - The U.S. Tennis Association (USTA) of New England is proud to announce True North Ale Company as the Official Beer Partner of the section. The partnership, which runs through 2027, will bring exciting opportunities for USTA members who are 21 years of age and older, including exclusive brewery nights, watch parties and member discounts. 

 

“We’re thrilled to be working with True North Ale Company to enhance our adult player experience and provide unique opportunities for our membership. Tennis continues to grow in New England, and our community continues to be one of the most engaged and passionate in the sport. We are excited to align around growing the sport and creating more connected communities,” said Lindsey Keeler, USTA New England CEO and Executive Director.

 

True North Ales will serve as a sponsor of the New England Social Tennis League and USTA Leagues in New England (both 21+), where they plan to create memorable experiences for players off the court.

 

Gary Rogers, co-founder of True North Ales, added, “We are extremely excited to partner with USTA New England. The tennis community is outgoing, energetic, and inclusive which lines up well with the True North Ales brand. We are confident that the partnership will be both fun and rewarding for all involved.”

 

A family-owned and operated business based in Ipswich, MA, True North Ale Company has earned major accolades each of the past five years, including a Gold Award at the 2018 World Beer Cup, Gold and Bronze Medals at the 2021 Great American Beer Fest, and a Silver Medal at the same competition in 2020.

 
About True North Ale Company

Opened in 2017 True North Ales beers have been poured in more than 1,700 bars and restaurants and sold in more than 1,500 stores in Massachusetts, Rhode Island, and New Hampshire. It was voted Best Brewery on Boston’s North Shore four consecutive years. Its North Shore location features 200+ seat open-air and tented patios and 200+ seat indoor seating. To learn more, visit www.truenorthales.com.

 

About USTA New England

USTA New England, one of 17 regional sections across the country that comprise the United States Tennis Association (USTA), is a not-for-profit organization committed to promoting and developing the growth of tennis and increasing participation in the sport in New England by offering quality recreational and competitive programs for people of all ages and abilities. For more information, visit www.usta.com/newengland.

 

Skip Advertisement

Advertisement

Related Articles

  • Geoff Swire is USTA New England's 2nd Vice President and is a lifelong tennis player, instructor and fan. He's extremely appreciative of the opportunity to serve on the Board of Directors and sees it as a chance to give back to the sport that has been a source of enjoyment him and his family. Read More
  • April is Provider Appreciation Month. USTA New England spends the month appreciating its tennis providers by hosting in-person events, providing resources, highlighting coaches on social media and more. Read More
  • Maine's Dave Champoux is on his third and final year serving as the USTA New England Board President. He shares what makes the Nee England Board so special and why he decided to join. Read More