USTA New England Announces Lindsey Keeler as New Executive Director

Keeler will be joining USTA New England as the former Chief Program Officer for the USTA Mid-Atlantic Section where she was responsible for overseeing the strategic vision of all programs and services for the entire organization and leading a team of over thirty full and part-time staff. During her time in leadership at USTA Mid-Atlantic, the Section consistently was rated among The Nonprofit Times Best Nonprofits to Work For and an Aspen Institute Project Play Champion. She replaces Matt Olson, who served USTA New England for over seven years and is now the Executive Director of USTA Southern.

Lindsey has tallied over 12 years within the USTA family and prior to her leadership role at the USTA Mid-Atlantic, she led all adult programs and initiatives at both USTA Hawaii and USTA Southwest. During her time at the USTA Mid-Atlantic, Keeler has implemented innovative programs, initiatives and services. Internally she spearheaded incorporation of a complete performance management platform for staff, introduced a customer relationship management system and collaborated with staff and board on the development of the Section’s five year strategic plan. Externally, she’s launched formal programmatic partnerships with park agencies, grown participation in the USTA League program and rolled out access initiatives centered around data and reducing gaps in court and programming availability throughout the Section. 

In her new role as Executive Director, Keeler will be responsible for leading the Section’s dedicated staff. She will work closely with the Board of Directors, volunteers, partners and industry stakeholders to execute the Section’s five year Strategic Plan and carry forth the mission of the organization.