New England

USTA New England Extends Partnership With Ame & Lulu

January 26, 2021


Media Contact: James Maimonis 

Manger, Media & Communications

508-366-3450 ext. 112





WESTBOROUGH, MA - The U.S. Tennis Association of New England is happy to announce it has re-signed with Ame & Lulu as its Official Active Lifestyle Accessory Brand, through 2021. The Boston-based lifestyle brand prides itself on embracing all things active while being committed to designing and manufacturing stylish yet functional accessories for tennis, golf and everyday life.


“We’re excited to continue our great partnership with Ame & Lulu. Our members have gravitated towards their relatable products, and they’ve supported us through many of our organization's initiatives over the past two years,” said Matt Olson, USTA New England Executive Director and COO.  


As part of the extended partnership, Ame & Lulu will sponsor USTA New England’s annual Tennis Provider Appreciation Month in April as well as its Virtual Women’s Forum, which is part of the organization’s Pro Power Series


“Ame & Lulu has been thrilled to partner with USTA New England. We are excited to grow the partnership and continue to share our products and love for the sport of tennis,” said Amye Kurson, founder of Ame & Lulu.”


Ame & Lulu will continue to offer discounts and benefits to USTA members throughout the year.


About Ame & Lulu

Ame & Lulu design every style and pattern in their Massachusetts studio. Designs are inspired by sport and travel, from the relaxed beaches of Cape Cod to the tennis courts at The Breakers in Palm Beach. The brand went global in 2009 with distribution in Japan, and added a men’s collection to the line in 2014. For more information on Ame & Lulu, visit their website at


About USTA New England

USTA New England, one of 17 regional sections across the country that comprise the United States Tennis Association (USTA), is a not-for-profit organization committed to promoting and developing the growth of tennis and increasing participation in the sport in New England by offering quality recreational and competitive programs for people of all ages and abilities. For more information, visit

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