New England

USTA New England Extends Partnership With Ame & Lulu

January 26, 2021

FOR IMMEDIATE RELEASE

Media Contact: James Maimonis 

Manger, Media & Communications

508-366-3450 ext. 112

maimonis@newengland.usta.com

 

 

USTA NEW ENGLAND EXTENDS PARTNERSHIP WITH ACTIVE LIFESTYLE BRAND AME & LULU

 

WESTBOROUGH, MA - The U.S. Tennis Association of New England is happy to announce it has re-signed with Ame & Lulu as its Official Active Lifestyle Accessory Brand, through 2021. The Boston-based lifestyle brand prides itself on embracing all things active while being committed to designing and manufacturing stylish yet functional accessories for tennis, golf and everyday life.

 

“We’re excited to continue our great partnership with Ame & Lulu. Our members have gravitated towards their relatable products, and they’ve supported us through many of our organization's initiatives over the past two years,” said Matt Olson, USTA New England Executive Director and COO.  

 

As part of the extended partnership, Ame & Lulu will sponsor USTA New England’s annual Tennis Provider Appreciation Month in April as well as its Virtual Women’s Forum, which is part of the organization’s Pro Power Series. 

 

“Ame & Lulu has been thrilled to partner with USTA New England. We are excited to grow the partnership and continue to share our products and love for the sport of tennis,” said Amye Kurson, founder of Ame & Lulu.”

 

Ame & Lulu will continue to offer discounts and benefits to USTA members throughout the year.

 

About Ame & Lulu

Ame & Lulu design every style and pattern in their Massachusetts studio. Designs are inspired by sport and travel, from the relaxed beaches of Cape Cod to the tennis courts at The Breakers in Palm Beach. The brand went global in 2009 with distribution in Japan, and added a men’s collection to the line in 2014. For more information on Ame & Lulu, visit their website at www.ameandlulu.com.

 

About USTA New England

USTA New England, one of 17 regional sections across the country that comprise the United States Tennis Association (USTA), is a not-for-profit organization committed to promoting and developing the growth of tennis and increasing participation in the sport in New England by offering quality recreational and competitive programs for people of all ages and abilities. For more information, visit www.usta.com/newengland.

Skip Advertisement

Advertisement

Related Articles

  • Visit the Hunt-Almont Courts Open page
    Hunt-Almont Courts Open
    November 02, 2026
    USTA New England is proud to join USTA National, USTA Eastern Massachusetts and the City of Boston in celebrating the newly renovated Albert “Bootsie” Lewis Courts at Hunt-Almont Park in Boston’s Mattapan neighborhood. The project was supported by a combined $250,000 in USTA funding, including $200,000 from USTA National, $45,000 from USTA New England and $5,000 from USTA Eastern Massachusetts. Read More
  • Visit the Mike Louis Feature page
    Mike Louis Feature
    October 28, 2026
    Early in my conversation with Trinity College women’s tennis coach Mike Louis, he said something that could serve as a thesis for his coaching: “Tennis is the easy part.” The difficult work, he said, is everything else: character, relationships, education. It is a perspective that has changed over the years. When Mike was younger, winning occupied a much larger percentage of his attention. But he no longer believes winning is enough. “If you’re not doing it with the right people,” he said, “it doesn’t really mean anything.” Read More
  • Visit the The Power of Questions page
    The Power of Questions
    October 02, 2026
    At my first team meeting at the University of Denver, I put the team into groups of three and asked them to list the essential features of a healthy relationship between two players. These nine players came back with fifty-two unique ideas. 52! I was good for 10 or 15, but not 52. What struck me was how much they already knew, the wisdom that the question uncovered. Their collective knowledge had been there all along, in a room full of college students I had assumed I needed to teach. But no one had ever asked them this question. Read More