USTA New England Renews Wilson Partnership
Media Contact: James Maimonis
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USTA NEW ENGLAND RENEWS PARTNERSHIP WITH WILSON SPORTING GOODS
Wilson Will Continue to Serve as the Official Tennis Equipment of the Section and Presenting Partner of Tennis in the Parks Through 2023
WESTBOROUGH, MA - The United States Tennis Association of New England (USTANE) has renewed its partnership with Wilson Sporting Goods. The Chicago-based company has had a deep impact on tennis programming throughout New England for the past two years, and that will now extend through 2023.
“Our sponsorship with Wilson is a true partnership. Our philosophies align around growing tennis and we are excited to continue to work with such an enthusiastic partner to help us achieve our goals. Wilson has put tennis racquets directly into the hands of thousands of kids and adults in public parks. That action alone shows the passion and dedication of the company to first-time players,” said Alex Wesley, Director of Marketing for USTANE.
Along with being the Official Equipment of USTA New England, Wilson is the presenting partner of Tennis in the Parks. This program is currently on public courts in more than 50 cities and towns throughout New England impacting over 2,000 new or beginner youth and adult players in 2021 alone. This partnership has allowed USTANE to expand to more cities and provide free racquets to every participant.
“Growing and nurturing the game of tennis is at the core of our company and brand,” said Jason Cash, Regional Sales Manager for Wilson Racquet Sports. “USTA New England is a tremendous organization and we share similar aspirations on bringing tennis into more communities. We look forward to continuing our partnership with the Association to accomplish this goal and to supplying this section with the most innovative, advanced equipment in the sport.”
About USTA New England
USTA New England, one of 17 regional sections across the country that comprise the United States Tennis Association (USTA), is a not-for-profit organization committed to promoting and developing the growth of tennis and increasing participation in the sport in New England by offering quality recreational and competitive programs for people of all ages and abilities. For more information, visit usta.com/newengland
About Wilson Sporting Goods
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is one of the world’s leading manufacturers of high performance sports equipment, apparel, and accessories. Wilson is the global leader in performance tennis and uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods.