New England

usta new england 

partners with ame & lulu brand

September 13, 2018

Media Contact: James Maimonis
Communications and Engagement Coordinator
508-366-3450 ext. 112




WESTBOROUGH, MA- USTA New England is pleased to announce it has partnered with Ame & Lulu to become the Official Active Lifestyle Accessory Brand of USTA New England. The Boston-based lifestyle brand embraces a classic feminine approach to all things active and is known for its color, print and quality construction of tennis, golf and everyday totes and accessories.


As part of the partnership, Ame & Lulu will offer special discounts for USTA members and will be present at various USTA New England events in 2018 and 2019, including 2018 Tennis Weekend at the Boston Marriott Newton from November 16-17.



“Ame & Lulu is the perfect choice for an active lifestyle accessory brand partnership. Their products are wonderful and high quality and truly fit the needs of our active membership base. I’m excited to see the reaction of our attendees when they see them at Tennis Weekend,” said Matt Olson, USTA New England Executive Director and COO.


Ame & Lulu was founded in 2003 by Brookline, MA native Amye Kurson and has been featured on NBC’s TODAY, ABC’s Chronicle, Fox Business News and the Price Is Right, as well as many high-profile print publications.


“Over the last 15 years, Ame & Lulu has designed bags and accessories to bring fun and fashion into the sport of tennis. We are excited to share our products and love for the sport with USTA New England as their Official Active Lifestyle Accessory Brand partner,” Kurson said.


About Ame & Lulu
Ame & Lulu design every style and pattern in their Massachusetts studio. Designs are inspired by sport and travel, from the relaxed beaches of Cape Cod to the tennis courts at The Breakers in Palm Beach. The brand went global in 2009 with distribution in Japan, and added a men’s collection to the line in 2014. For more information on Ame & Lulu, visit their website at


About USTA New England

USTA New England, one of 17 regional sections across the country that comprise the United States Tennis Association (USTA), is a not-for-profit organization committed to promoting and developing the growth of tennis and increasing participation in the sport in New England by offering quality recreational and competitive programs for people of all ages and abilities. For more information, visit


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