Marla Messing Named CEO
Of USTA Southern California
USTA Southern California |
“There is an opportunity for tremendous growth within the SCTA and throughout all of our tennis programming,” said Chris Lewis, Chairman of the SCTA Board of Directors.
“Marla’s extensive and successful background in marketing and sports management will be an invaluable asset to our USTA Section as we look to provide innovative and exciting opportunities for all of our current and future members.
Having witnessed Marla’s leadership role in the tremendous maturation of soccer in the United States, we look forward to realizing much of the same on tennis courts across Southern California.”
Ms. Messing brings with her a diverse set of experiences across sports and commerce in senior leadership and executive roles, as well as an extensive local and national network. She most notably served as Executive Vice President of the 1994 FIFA World Cup. ADVERTISEMENT Building on her role with the FIFA World Cup, she played a critical role on the founding team that spearheaded Major League Soccer (MLS), currently in its 23rd year of operation. Assuming the role of Senior Vice President, Ms. Messing was critical to developing the League’s initial licensing and corporate identity programs, and the staging of its opening match.