USTA Eastern US Open Net Generation Demos 

September 11, 2017

During the 2017 U.S. Open, the United States Tennis Association (USTA) launched its new youth tennis initiative, Net Generation, and revealed one of the organization’s most important priorities: cultivating the next generation of tennis players. Residing in the same section as the Billie Jean King National Tennis Center has its benefits and we try to share them with all of our USTA Eastern members. In this case, Eastern kids from different clubs and programs throughout the section got the chance to play on the National Tennis Center’s biggest stages to show-off their technical tennis skills in while celebrating the Net Generation movement in front of a captive, tennis-loving audience. 


During the first nine days of the U.S. Open, Eastern kids participated in on-court showcases, leading into the first match of each day session. These demonstrations were held at Arthur Ashe Stadium, Louis Armstrong Stadium, the Grandstand, Court 17 and Court 6, the most famous courts in American tennis! Some players even got the chance to meet the pros prior to the match and perform the coin tosses. Players were even selected to present the US Open trophies to the winners of the Men’s Doubles, Women’s Doubles, Mixed Doubles, Men’s Singles and Women’s Singles champions and finalists! 


Programs with approved Net Generation youth programs, specifically Junior Team Tennis, were granted this once in a lifetime opportunity! Tennis providers throughout USTA Eastern, including schools, tennis facilities, National Junior Tennis and Learning (NJTL) chapters, offer many engaging programs and we hope families continue to use Net Generation as an open gateway into the sport of a lifetime!



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