Missouri Valley

Q&A: Coach Thiago Santos brings experience, positivity to Genesis Overland Park

Sydney Hamilton | September 08, 2025


In celebration of National Hispanic Heritage Month taking place Sept. 15 to Oct. 15 in the United States, USTA Missouri Valley is highlighting tennis coach Thiago Santos.

 

Thiago Santos came to the U.S. from Maringa, Brazil to play tennis at Wichita State University. He went on to earn ATP Tour points playing doubles at a professional level. Santos’ experience eventually led to him becoming the regional director of adult tennis at Genesis Overland Park and national director of Cardio Tennis.

 

His positivity and passion for the sport is radiant and has made him a favorite among students and peers alike. Here, Santos dives into the history of his ever-evolving tennis career, shares some favorite memories and offers sage advice to players considering a tennis teaching career.

 

What is your tennis background?

 

I’ve been playing tennis since the age of 4. My father, Gil, got myself and my siblings involved in the sport at an early age. I grew up in Brazil, and since I was 9 years old I competed in various junior tournaments at different levels, including nationals.

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What brought you to the U.S. from Brazil?

 

I moved to the United States at the age of 19 when I was recruited to play college tennis for Wichita State University. I played there all my four years on a scholarship. I’ve been living in Kansas since then, which is now a little over 20 years. After many years of student visas, work visas and obtaining a green card, I am now an American citizen.

 

How long have you been a teaching pro, and what do you love about it?

 

I’ve been in the tennis industry ever since I graduated from college—16 years. However, I used to coach some back in Brazil before I moved to the U.S. My job has changed and evolved over the years with Genesis Health Clubs. For my first several years, I used to be on court full time, and I loved the feeling of being able to help someone improve (and) make a difference.

 

Over the years, my job has evolved to the leadership/management level, where I spend most of my days off the court. But my passion continues to be the same—making a difference in people’s lives through our sport. What drives me every day is to grow our game of tennis and touch as many lives as possible.

 

Do you play in any USTA Leagues or tournaments?

 

I used to be a very active tennis player as an adult after college. I played several USTA open tournaments, all in doubles. At some point, I won six Gold Balls playing at nationals in 30+, men’s doubles and mixed doubles. I have not competed over the last few years since COVID, but I still feel like I have some left to leave it on the court. I dream of a comeback year to perhaps close my competitive career on my own terms.

What’s your favorite memory of playing?

 

My favorite memory playing and perhaps one of the proudest I have was earning my first ATP points. I achieved that at a later age of 30 when I was already working full time. I never played professionally full time; in fact, only a total of five ITF events. But I was able to keep my ATP points for three years.

 

At some point after college, I also competed at the US Open playoffs tournament in Connecticut. This was back when the USTA used to run a tournament in each section, and the winner got into the playoff tournament for a wild card into the US Open main doubles draw.

 

What do you enjoy most about tennis?

 

Definitely how it checks so many boxes: the physical, the mental, the social, the fun. As human beings, I feel like we all want to feel like we belong. The game of tennis provides an amazing environment for a great community. The lifelong and healthiest sport in the world, along with lifelong friendships, makes it a perfect combination.

 

What advice would you give someone who’s considering becoming a tennis pro?

 

My advice would be—One: Surround yourself with winning people. Be around leaders and people who are making a difference as much as possible, then become a sponge. Two: No excuses. Take ownership of your failures but also your successes. You will have both.

 

Three: Invest in yourself. Continuing education is key to staying on top. Four: Get involved. Industry involvement is vital. Get involved with the governing organizations—USTA, RSPA and PTR—and also any volunteering opportunities where you believe you can make a difference.

 

What’s your favorite thing about the USTA Heart of America and USTA Kansas tennis communities?

 

The people, without a doubt. I’ve been fortunate to have lived in a few strong tennis communities throughout my life in Kansas: Wichita, Salina and Kansas City. The people I met and relationships I made will last a lifetime.

 

Also, (I love) the willingness of the ones involved to make things bigger and better. We’ve seen our number of teams and overall players increase tremendously in the last few years, and a lot of this has to do with the people involved and those who care for the growth of the sport.

 

Check out additional National Hispanic Heritage Month feature stories from across USTA Missouri Valley by clicking here.

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