National

In their own words: Amy Franklin on how tennis has shaped her life

Edited by Peter Francesconi | March 25, 2026


As we celebrate Women’s History Month throughout March, we look toward leaders in tennis who are working to spread this sport far and wide. This month, you'll meet leaders who are telling their first-person stories and who recognize the influences family, friends, players, teachers and coaches have had on the direction their lives and careers have taken—and how that direction is positively impacting the newest generations. Today, meet Amy Franklin.

 

For me, tennis has never been just a sport. It has been a lifelong journey of service, community, and impact.

 

My journey began courtside as a volunteer at the Tarheel Qualifier, a junior tournament in Winston-Salem, N.C. At the time, I had no idea that a single “yes” to helping out would shape the rest of my life in this sport.

I wasn’t entirely sure what I could offer, but I knew I loved tennis and was willing to help. That was enough for me to say yes to volunteering. And that one experience opened the door to something far bigger than I could have imagined.

 

Growing up, I was always a decent athlete and played a variety of organized sports, eventually being inducted into my high school’s Sports Hall of Fame. Tennis actually came later in life. After college, I picked up a racquet recreationally and have never really put it down since.

 

What began as volunteer service quickly became something more. I discovered that I loved not only the game itself, but also the incredible community surrounding it—the volunteers, organizers, coaches, and leaders who work behind the scenes to create opportunities for others.

Amy Franklin posing with a tennis racquet. Photo courtesy of Amy Franklin.

That passion eventually led to a professional career dedicated to growing the game. I spent more than two decades with USTA North Carolina supporting Community Tennis Associations and helping volunteer leaders strengthen their programs and organizations. Later, I had the opportunity to serve nationally as a USTA Adjunct Master Trainer, developing and delivering leadership workshops and training across the country.

 

Throughout my career, I have been especially passionate about ensuring that tennis is accessible to everyone. I truly believe tennis can change the trajectory of someone’s life. There shouldn’t be any barriers—whether physical, intellectual, or financial—that prevent anyone from experiencing the sport.

Amy Franklin posing with Billie Jean King. Photo courtesy of Amy Franklin.

Along the way, tennis also gave me something I treasure deeply: a national circle of friends and strong mentors. I learned so much simply by watching some of the best people in tennis serve the sport. Strong female leaders such as Mildred Southern, Paula Hale, Judy Utley, Bonnie Vandegrift, Mary Lloyd Barbera, and Kelly Gaines modeled what dedicated and generous service to the game truly looks like.

 

Today, my tennis journey has come full circle. After spending my professional career serving the sport, I now dedicate my time to giving back as a volunteer. I serve as Volunteer Executive Director of the South Carolina Tennis Foundation and as Vice Chair of the USTA National Volunteer Engagement Committee, continuing to support leadership development and engagement throughout the tennis community.

Looking back, I’m incredibly grateful for the ways tennis has shaped my life. It has introduced me to lifelong friends, extraordinary mentors, and the opportunity to see the sport truly change people’s lives. Tennis has given me so much more than tennis—and being able to give back to the game that has given me so much feels like the perfect full circle.

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